PR and Social Media Measurement Conference

The top 5 takeaways from our PR and Social Media Measurement Summit , taking place in Washington D.C. February 18-19: Measurement + engagement = growth. You're already putting hours into establishing a connection between your customers and your brand; now learn measurement techniques that will make creating laser-focused content a breeze. You don't have to measure more, just measure smarter. Hear from experts about which measurement tools will work for you — and which tools aren't worth the hassle. The key influencers in your field are your best untapped resource. Find out how you can determine who those influencers are and measure how large their impact is on your customers.

http://bit.ly/JwJUKh

Skype’s Twitter, Facebook, and blog hacked by Syrian Electronic Army demanding an end to spying

Today’s events is most likely linked to the US National Security Agency’s revealed surveillance programs that were uncovered by former contractor Edward Snowden. Many tech companies, including Skype’s parent company, Microsoft, have taken steps to refute claims that they have been cooperating with the government.

http://tnw.co/18YvuOu

IT Experts Answer Healthcare.gov Questions

Congressional Hearing Dives Into Healthcare.gov Security Concerns

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Creating a Science of Security

“When it comes to cybersecurity, it’s easy to think that it’s only about computers, computer science, protocols and firewalls,” he notes. “But we now know that there are issues that really go beyond just the technology. Certainly all those technical pieces are critically important; [there's] no question about that. But we also know that there are a host of issues surrounding users, policies and processes, issues that go beyond just simply a technical approach. One of our key objectives is to take this interdisciplinary approach at SMU.”

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Why States Need Social Media Policies

State government agencies and officials have embraced social media products such as Twitter and Facebook as a way to engage citizens and get the word out about their policies and services. But government use of social media comes with a host of tricky questions about how to protect state interests while also protecting the First Amendment rights of citizens and state employees.

http://bit.ly/1gOs4QV

NIST to Review Crypto Guidance Methods

“The NSA has always been intimately involved in U.S. cryptography standards – it is, after all, expert in making and breaking secret codes,” Schneier says. “So the agency’s participation in the NIST standard is not sinister in itself. It’s only when you look under the hood at the NSA’s contribution that questions arise.”

http://bit.ly/1aGwjFF