The top 5 takeaways from our PR and Social Media Measurement Summit , taking place in Washington D.C. February 18-19: Measurement + engagement = growth. You're already putting hours into establishing a connection between your customers and your brand; now learn measurement techniques that will make creating laser-focused content a breeze. You don't have to measure more, just measure smarter. Hear from experts about which measurement tools will work for you — and which tools aren't worth the hassle. The key influencers in your field are your best untapped resource. Find out how you can determine who those influencers are and measure how large their impact is on your customers.
http://bit.ly/JwJUKh
Showing posts with label market research. Show all posts
Showing posts with label market research. Show all posts
Sunday, January 5, 2014
Monday, November 25, 2013
The Yin and the Yang of Social Media
A comprehensive brand assessment identifies values and goals, services - products - procedures, and keywords - channels - vocabulary.
http://bit.ly/17lUxFdFriday, November 22, 2013
Data Segmentation: Identifying Objects and Classes.
Base analysis of your core consumers can identify a wealth of insights of your target market. These insights will improve your marketing and organizational structure.
http://bit.ly/1eHSSl2
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