PR and Social Media Measurement Conference

The top 5 takeaways from our PR and Social Media Measurement Summit , taking place in Washington D.C. February 18-19: Measurement + engagement = growth. You're already putting hours into establishing a connection between your customers and your brand; now learn measurement techniques that will make creating laser-focused content a breeze. You don't have to measure more, just measure smarter. Hear from experts about which measurement tools will work for you — and which tools aren't worth the hassle. The key influencers in your field are your best untapped resource. Find out how you can determine who those influencers are and measure how large their impact is on your customers.

http://bit.ly/JwJUKh

Target Breach: PIN codes can access accounts via ATM's.

Target spokeswoman backtracked from previous statements and said criminals had made off with customers’ encrypted PIN information as well. But Target said the company stored the keys to decrypt its PIN data on separate systems from the ones that were hacked.

http://nyti.ms/1g9Te2c

Hacker Tool Allows Cybercriminals to Automatically Register Tumblr Accounts

Researchers have come across an interesting commercially available tool that can be used by cybercriminals to automatically register Tumblr accounts.

http://bit.ly/1k1cjpE

FFIEC Clarifies Social Media Risks

FFIEC’s new guidance offers a helpful reminder to banking institutions of the social media risk assessment steps they should already be taking. - See more at: http://smlrgroup.com/ffiec-clarifies-social-media-risks/#sthash.fT4zygKe.dpuf

http://bit.ly/1k0WpM0

Data Segmentation: Identifying Objects and Classes.

Base analysis of your core consumers can identify a wealth of insights of your target market. These insights will improve your marketing and organizational structure.

http://bit.ly/1eHSSl2

Your Business' Security Is Only as Strong As Your Employee's Weakest Tweet

(Huffington Post) employee social media use can open up a business to increased risk of fraud and data theft. Data leaks via social media can expose the business to risk.

http://huff.to/1j4SL0n

Even in a world of high-tech communications, story-telling can be the best way to get a message across.

Whatever you do, don't preface your story with an apology or ask permission to tell it. Be confident that your story has enough relevance to be told and just launch into it.

http://on.wsj.com/1aGpaVY