I'm Patrick Florville, an award-winning designer, with a passion for branding. I create engaging, effective and memorable brand identities which connect the visual and the emotional to convey in a glance the brand's mission and inspire action. Following is a compilation of diverse brand identities I've created for small to mid-sized companies, non-profits and Fortune 500 corporations.
http://bit.ly/10nfLQ1
Friday, November 15, 2013
The 50 Most Popular Recruiting Influencers on Twitter
If you are wondering how to spice up your Twitter feed with insights from recruiting peers and the most relevant media sources, this article has an answer for you.
http://linkd.in/HLeoqpNIST to Review Crypto Guidance Methods
“The NSA has always been intimately involved in U.S. cryptography standards – it is, after all, expert in making and breaking secret codes,” Schneier says. “So the agency’s participation in the NIST standard is not sinister in itself. It’s only when you look under the hood at the NSA’s contribution that questions arise.”
http://bit.ly/1aGwjFFThursday, November 14, 2013
Hospital Insider Breach Leads to Lawsuit
Organizations can take several steps to prevent insider data breaches. “First, restrict users’ access to the minimal necessary information they need. Second, deploy data loss prevention [technology] that enables you to proactively monitor what users are attempting to transmit and creates an accurate audit trail of what they have sent and where it’s gone.”
http://bit.ly/1hIVlho5 Common Brand Messaging Mistakes by Marketers #Marketing #Advertising #Branding
Messaging is an important part of branding. Your marketing messages must capture your audience’s attention and compel them to action. And yet even the most seasoned marketers sometimes struggle to develop effective messaging.
http://on.mash.to/17nlI2nThe Rise of Mobile Advertising and How to Best Use it
Develop your websites to be mobile ready, then optimize them for mobile searches. Integrate mobile into your market plan, implement location based campaigns that place your message on the right channels. All campaigns must create content that is engaging, target your ads when mobile shoppers are in-store when they are pre-disposed to buy.
http://bit.ly/17lOel0Engaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural
Florville Catalyst is an award-winning branding and design agency with expertise in multicultural marketing. We create engaging and effective targeted communications to help build our clients brands and diversity their markets. Following is a compilation of diverse multicultural marketing programs we developed for large and small clients in various industries, such as Financial, Telecommunications, Health and Cosmetic. Brands included Colgate Palmolive, JPMorgan Chase, L'Oreal, Verizon and others.
http://bit.ly/Y2v7gR
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