Big Madison Avenue Agencies are joining forces to start an organization devoted to promoting cross-cultural marketing #multicultural

Five big names on Madison Avenue are joining forces to start an organization devoted to promoting what is known as cross-cultural marketing: pitches directed at a general market whose demographic makeup is becoming much more diverse.

http://www.nytimes.com/2013/08/31/business/media/new-ad-organization-to-promote-cross-cultural-marketing.html?smid=tw-share&_r=0