Brands for life create meaningful, trustworthy relationships with consumers #branding

Google is an example of a brand employing the first strategy to become a “brand for life.” For its Google Chrome product, the company’s communications strategy has taken a “lifetime” approach, demonstrating how its bevy of offerings can be utilized at multiple points in one’s life.

http://www.adasiaonline.com/2013/07/brands-for-life/