Americans, outraged by state-sponsored homophobia in Russia, have called for a boycott of Stolichnaya vodka. #equality #diversity #advertising

Boycotts have long been a blunt and contentious instrument of protest. But efforts to pressure Russia’s abstemious president, Vladimir V. Putin, into dropping a new law outlawing “homosexual propaganda” by getting Americans to dump vodka have provided particularly fertile ground for complaints of good intentions gone awry.

http://www.nytimes.com/2013/09/08/world/europe/facing-fury-over-antigay-law-stoli-says-russian-not-really.html?nl=todaysheadlines&emc=edit_th_20130908