Vine video isn't a tool. It's a destination. (AdAge) #digital #video #motion #advertising

On Facebook, it's impressive if 10% of your followers even see your post. On Vine, top users can get that kind of percentage of followers engaging with a post. Some posts generate even more interactions than the creator's number of followers.

http://adage.com/article/digitalnext/watch-lots-vine-video-create/243681/