Lower Your Site's Bounce Rate #Marketing #SEO #SEM

On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. By definition, bounce rate is the percentage of site visitors who leave after visiting one page. Why would these users "bounce"?

http://on.mash.to/1epBqPI

Brilliant Ways That B2B Brands Are Tapping into Social Media #SocialMedia #B2B

The marketing mantra – go where your audience is – isn’t just for B2C brands. Business leaders are people too.B2B brands can use (and have used) social media to attract people’s attention.

http://bit.ly/1epB0cb

Obsessing Over One Keyword Could Kill Your SEO Strategy #SEO #DigitalMarketing

Ever dealt with prospective clients who only want to target a single keyword? This type of myopic "all or nothing" approach to SEO can get you into real trouble.

http://bit.ly/1epAxXp

Data Breach: Openning the Door to Vendor Liability

Questions about security gaps, and some [within the health care sector] are now worrying if they need to pay even more attention to the framework and overall cybersecurity.

http://bit.ly/1gOu23O

It’s Not That Complicated – Simple Truths For Leadership Success

Great leaders are built by being in the game, not by standing on the sidelines or sitting in the classroom.

http://bit.ly/HTYF9D

"The Coming Out of Brands": New report on #LGBT equality in #advertising #diversity #inclusion

Representing LGBT people in advertising isn't just fair, it's also good marketing sense. According to "The Coming Out of Brands," a new report by online publication Curve by Getty Images.

http://bit.ly/1fac1wc

The Importance of Conversion #DigitalMarketing

While it's always a good thing to have consumers tweet nice things about you and "like" your Facebook posts, marketers are in the business of selling, and they need to influence consumer behavior.

http://on.mash.to/1h9weTG