How to Create an Influencer Plan that Drives Your Content Marketing

Social media 4-1-1 Originally coined by Andrew Davis, author of Brandscaping, Social Media 4-1-1 is a sharing system that enables a company to get greater visibility with social influencers. Here’s how it works. For every six pieces of content shared via social media (think Twitter for example): Four are pieces of content from your influencer target that are also relevant to your audience. This means that 67% of the time you are sharing content that is not yours, and calling attention to content from your influencer group. One piece can be your original, educational piece of content. One piece can be your sales piece, like a coupon, product notice, press release or some other piece of content that no one will pay attention to.

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