Graph Searches for posts could become popular places for Facebook to advertise. Facebook briefly experimented with showing ads on Graph Search results pages, but doesn’t any more. It could earn a ton of money if it did, though. Much of Twitter’s ad pitch is that it can help brands reach users that are passionately reading, tweeting or searching for something related to their business. Facebook could steal some of those real-time ad dollars with units on results pages of Graph Searches for posts.
http://techcrunch.com/2013/09/30/graph-search-posts/
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