A compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.
http://www.florville.com/case_study_non_profit/non-profit-title-final2.html
Friday, August 30, 2013
How design colors the mind (CBS). #design #psychology
(CBS News) The psychology of design has been applied to analysts' offices, jails, even locker rooms to surprising effect.
http://www.cbsnews.com/8301-3445_162-57585081/how-design-colors-the-mind/Genesis' 3D Printed Concept Car Can Assemble Itself! #design #innovation #sustainable
Plans for a 3D printed concept car that actually assembles itself! Next generation manufacturing techniques for the auto industry.
http://inhabitat.com/genesis-3d-printed-concept-car-can-assemble-itself/Flat design is more than an artistic treatment - it's a response to serious functionality skeuomorphism issues. #digital #design
For every action, there is a reaction. And in the world of digital design, flat imagery is cropping up more, in part as a reaction against skeumorphism. Skeuomorphism is the practice of incorporating the look of an object that was made in another material into a design: what was once functionality becomes ornamentation.
http://uxmag.com/articles/a-look-at-flat-design-and-why-its-significantThursday, August 29, 2013
Effective brand identities -- connecting visual with emotional. #branding
Compilation of diverse brand identities created for small to mid-sized companies, non-profits and Fortune 500 corporations.
http://www.florville.com/branding_case_study/branding_title_page.htmlDumb Ways to Die. Clever campaign from Metro. #motion #animation
Memorable campaign tactically employing music to subtly send a powerful message about safety from Metro Trains. "Be safe around trains. A message from Metro."
http://youtu.be/IJNR2EpS0jwLeBron and Serena Help Nike Celebrate 25 Years of the 'Just Do It' Tagline. #advertising #branding
Actor Bradley Cooper gives the kick-in-the-butt voiceover that disdainfully sneers at your sporting accomplishments while playfully teasing you to do more.
http://adage.com/article/creativity-pick-of-the-day/nike-s-spot-starring-serena-williams-lebron-james/243762/Killer campaign stars Harvey Keitel and is the newest social film for Intel and Toshiba. #motion #advertising
"The Power Inside" shoots up to the top of the Viral Video Chart with 5.0 million views, according to Visible Measures. The campaign is the newest social film for Intel and Toshiba.
http://adage.com/article/the-viral-video-chart/intel-toshiba-top-viral-video-chart-latest-social-film/243821/Privacy Law Alert: Data Breach Leads to Bankruptcy
Data Breach Resulting in Bankruptcy Declaring bankruptcy as a result of a data breach is a dramatic and potentially avoidable consequence of a data breach – a growing and persistent threat for every company. Recently, the theft of two computer hard-drives containing the medical records of approximately 14,000 people drove a company, Impairment Resources LLC, out of business and left its clients with the resulting liability. This risk, however, can possibly be avoided with relatively simple steps that can both help you avoid a data breach altogether, and mitigate the damage and disruption if one does occur.
http://smlrgroup.com/privacy-law-alert-data-breach-leads-to-bankruptcy/What Is the Difference Between Corporate Branding and Consumer Branding? #branding #marketing
Branding is the combination of an organization or product’s image, familiarity and reputation. Successful branding is what creates the lasting recognition among consumers that makes someone or something a “household name,” the first thing that comes to mind when your consumers think of a need or desire related to your brand.
http://yourbusiness.azcentral.com/difference-between-corporate-branding-consumer-branding-13350.htmlA Flop in the 1960s, the Amphicar Is Prized Today; Rough on Land, Slow on Water. #innovation #marketing
Capable of up to a bone-juddering 70 miles per hour on land and only seven on water—hence the "Model 770" moniker—both their maritime and road handling leave much to be desired.
http://online.wsj.com/article/SB10001424127887323423804579022770919670010.html?mod=ITP_AHEDWednesday, August 28, 2013
Fighting poverty in Asia and the Pacific. Gender Equality and Food Security Infographic. #equality #diversity #nonprofit
Infographic: Gender Equality & Food Security Women's Empowerment as a Tool Against Hunger
http://www.adb.org/sites/default/files/adb-infographic-gender-food-security.png
Data Security is serious business. Who is responsible for a security breach?
Ohio’s Court of Appeals has upheld a lower court’s order imposing sanctions against the owner of a nursing home for the unexplained missing hard drive from the computer of its former CEO. Altercare Inc. v. Clark, 2013 Ohio 2785 (9th Dist. Ohio June 28, 2013). The Court found the facility’s “utter disregard for the preservation of evidence” caused the plaintiff to suffer prejudice.
http://smlrgroup.com/employer-sanctioned-for-unexplained-missing-hard-drive/How are disabled jobseekers improving their employability? #diversity
Disabled jobseekers ask: "Why would they hire me? Aren't I a risk?" But they should be asking "Why wouldn't they hire me?".
http://careers.theguardian.com/careers-blog/disabled-jobseekers-improving-employabilityWomen Rising: The Unseen Barriers (Harvard Business Review). #diversity #women
Effective leaders develop a sense of purpose by pursuing goals that align with their personal values and advance the collective good. This allows them to look beyond the status quo to what is possible and gives them a compelling reason to take action despite personal fears and insecurities.
http://hbr.org/2013/09/women-rising-the-unseen-barriers/ar/1Building a truly inclusive organization. #diversity #inclusion
A diverse workforce leads to more profitable and innovative companies, the next big challenge is to manage inclusion, something many organisations are struggling to deal with.
http://www.hrmagazine.co.uk/hr/features/1078152/building-truly-inclusive-organisationBranding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion
Compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.
http://www.florville.com/diversity_case_study/diversity_programs.htmlVH1 Save The Music - cause marketing fundraising programs that help to improve public school music education opportunities. #music #nonprofit
THE IMPORTANCE OF MUSIC EDUCATION We value music as a critical learning tool that keeps students engaged in school, helps develop well-rounded individuals and encourages skills that are vital for success in the 21st century.
http://www.vh1savethemusic.org/take-action/partner-sponsorMcCann Erickson creates an emotive campaign to get dog owners to clean up after their pets. #motion #advertising
No more dirty parks and sidewalks. Town engaged volunteers to bag it, box it and send it back to its owners. “It’s your dog, it’s your dog poop, ... We are just returning it to you.”
http://www.nytimes.com/2013/08/07/world/europe/a-special-delivery-of-sorts-to-warn-dog-owners-in-spain.htmlTuesday, August 27, 2013
North Texas Spine Specialist Reports Patient Data Breach.
The North Texas Comprehensive Spine and Pain Center told 3,000 patients last week of a recent data breach in which it lost a computer drive containing patient medical records back in June.
http://smlrgroup.com/north-texas-spine-specialist-reports-patient-data-breach/Capacity Business Consulting Introduces Strategic Marketing Plan Services
Strategic Marketing Plan Drastically Increases ROI on Marketing Spend Newburgh, NY — Capacity Business Consulting announces its exciting new Strategic Marketing services designed to drastically increase the return on a company’s investment in advertising, web, collateral, and other efforts. The key ingredient to success is the research conducted in a proper situational analysis including target market, psychographics, SWOT, competition, etc. This is a crucial first step that allows sound development of an efficient and effective strategy. Capacity Business Consulting’s broad array of services includes feasibility studies, funding preparation, issue analysis, improvement strategy, marketing strategy, sales preparation, business brokerage, etc. for small- to medium-sized businesses and startups in any industry.
http://www.CapacityBusinessConsulting.comCreating effective brand identities –- Behind-the-scene design thinking #branding
Engaging, effective and memorable brand identities connecting the visual with the emotional -- to convey in a glance the brand's mission and to inspire action.
http://www.florville.com/tci_case_study/tci_title_page.htmlSmart Ways Nonprofits Can Use Instagram #nonprofit
The key is authenticity and transparency – if your organization is not comfortable with this yet, then Instagram may not be for you (right now).
http://www.giftworksconnect.com/2013/08/giftworks-guest-blog-julia-campbell-15-ways-nonprofits-can-use-instagram/?utm_source=buffer&utm_campaign=Buffer&utm_content=bufferebb87&utm_medium=twitterMonday, August 26, 2013
Today’s global citizens, young, multi-lingual, multi-cultural, multi-national, “ speak Spanish to God, Italian to women, French to men and German to [the] horse.” #multicultural
Today’s generation is all about connection. Cut-rate or free worldwide phone service, cheap airlines, internet news and social-networking sites, mother-tongue DVDs and iPod music in virtually every language are just a few possibilities that were science fiction to earlier generations.
http://www.forbes.com/sites/insead/2013/08/07/who-are-todays-citizens-of-the-world/Breach Prevention: Key Steps for Risk Minimization
Breaches are expensive, embarrassing and entice additional scrutiny from regulators and consumers alike, and are avoidable risk. By taking some fundamental measures, you can help protect private information and lessen the impact of breaches when they occur.
http://smlrgroup.com/breach-prevention-eight-key-steps-for-risk-minimization/Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding
Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.
http://www.florville.com/ad_council_casestudy/ad_council_title_page.htmlNew York Times experiments with tweetable highlights in ‘SNL’ story. #social-media #digital #television
“There’s no algorithm at play here beyond journalism,” he said. “If I were to take an almost algorithmic approach, I don’t think I would have picked” either of those quotes, because “My understanding of conventional wisdom is that people like to share more positive things.”
http://www.poynter.org/latest-news/mediawire/221911/new-york-times-experiments-with-tweetable-highlights-in-snl-story/CHEVY CHASE: I didn’t think the show would last more than a year. Still great, it’s Saturday Night Live. #media #television
DAVID SPADE - Dennis Miller told me: “You don’t want to kill too hard, Spudley. It throws up a red flag. You don’t want to be a polished road act.” And I go: “Well, I’m certainly not that. There’s no danger.”
http://www.nytimes.com/2013/08/25/arts/television/the-god-of-snl-will-see-you-now.htmlNotorious for his outspoken dissatisfaction with aspects of the profession, Mr.Olbermann re-joins ESPN. #media #sports
Keith Olbermann and ESPN are putting on happy faces for their highly anticipated reunion, the premiere on Monday of “Olbermann” on ESPN2.
http://www.nytimes.com/2013/08/26/business/media/olbermann-and-espn-together-again.html?ref=businessSunday, August 25, 2013
The benefits the cloud offers for disaster recovery and business continuity.
FFIEC’s guidelines … From a compliance perspective, banking institutions have to know that the cloud vendors they work with follow certain standards, such as those set by Statements on Standards for Attestation Engagements (SSAE 16 is an internationally recognized third-party assurance audit).
http://smlrgroup.com/ffiec-managing-cloud-vendors/Friday, August 23, 2013
Poor Lily is a punk band from New York.
About Us
Poor Lily is a punk band from New York. Dom Baiocco drums, Max Capshaw plays guitar, Adam Wisnieski plays bass and sings. Our first self-titled record was released in 2011, followed by an EP in 2012. We recorded our second full-length, Vuxola, in early 2013 and it will be released on August 13.
Here’s what some people have said about our first two releases:
“High powered, high caliber wrecking-ball rock drawing from the well of NoMeansNo, Victims Family, etc. Vocals that channel the ghost of D. Boon and the songs are jarring, particularly the final, three-minute-plus “Third Rail,” which rides a scintillating guitar signature into more of a focused frenzy. The other two song possess a chaotic, ripsaw approach. Definitely worthy of your attention.” — Al Quint, Suburban Voice on Three Songs
“Even though two-thirds of this band have held down regular jobs and raised families, they still musically sound like 19 year olds who like screaming, moshing, shop lifting and going to the record store every Saturday.” —The Needle Drop
“… an SST-ish breath of rancid smog who bring some reality and meaning back into the hardcore aesthetic.” — Chuck Foster, The Big Takeover
“Poor Lily’s album is a reminder of how vibrant the noise coming out of the hardcore and punk scenes can occasionally be: innovative, inventive, interesting. There are moments of straightforward hardcore here, but they’re disrupted by an endless stream of ideas. It is for the best, really. It’s not shoegazing, it’s not pretentious, but it’s not straightforward or cliché. It’s just fucking loud and interesting. Thank fuck for that.” — Punknews.org
“This shit is harsh. Excessively harsh, and perhaps a bit polarizing … I’m pretty sure it’ll grow on me, though. It’s worth a listen or two. Or three. Or as many times as it takes for you to grasp what the hell’s going on.” — Bucking Flunt
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