Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide (AdWeek) #Sexism #UN #Google

Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's auto complete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem.

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