Adidas Makes wins African American Consumers, L'Oréal Loses (AdWeek) #Diversity #Multicultural

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).

http://www.adweek.com/news/advertising-branding/adidas-makes-gains-among-black-consumers-loreal-lags-151446