Introducing Content Strategy to Design (Print Magazine) #GraphicDesign #DesignStrategy #ContentStrategy

“They could be updated, moved around … you could pull out a specific card and stick it on your monitor. The brand guidelines were very much meant to be used-and they were meant for the whole company.” That’s how Denise Wilton, the former creative director of MOO and moo.com, described the editorial and visual brand guidelines she developed for MOO.

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