Get to Know Affluent African American Consumers (AdWeek) #Diversity #Multicultural #Branding

Affluent African Americans have changed the way they purchase goods and services. They go online based upon their in-store experience, their responsiveness to print and traditional media advertisements and most importantly outreach done exclusively to them through social media. The retail impact of AAAs is significant, as African American consumers often set the trends that others follow.

http://www.adweek.com/sa-article/get-know-affluent-african-americans-139780