Building a Nationally Renowned Brand Without Selling Your Soul (AdWeek) #Branding #Leadership

From organic ingredients to guerrilla marketing, Honest Tea is the poster child for doing business differently. So it’s not entirely surprising that when company co-founders Seth Goldman and Barry Nalebuff set out to tell their roller-coaster ride to success, they wrote it as a memoir in comic book form.

http://www.adweek.com/news/advertising-branding/building-nationally-renowned-brand-without-selling-your-soul-151644