Why Agencies and Brands Need to Embrace True Storytelling (AdWeek) #CommunicationStrategy #Branding

We are in a world where a brand’s values and the emotions they evoke are narrative material.This presents marketers with an amazing opportunity, as the most powerful way to persuade someone of your idea is by uniting the idea with an emotion. It’s indisputable that the best way to do that is by telling a compelling story.

http://www.adweek.com/news/advertising-branding/why-agencies-and-brands-need-embrace-true-storytelling-152534