Water Is Life Launches Poignant Follow Up to #FirstWorldProblems, With #5YearsToLive (AdAge) #CSR #Charity #SubSaharanAfrica

Unsafe drinking water is the leading cause of death for kids in sub-Saharan Africa. That's tragic enough, but DDB New York's treatment of the subject, for charity Water is Life, is what really drives home the issue in a poignant way. In the shop's beautifully shot film, the agency tells the story of a four-year-old Maasai boy, Nkaitole, potentially one of the one-in-five kids who won't reach their fifth birthday--the latest statistic on the mortality rate of children raised without potable H20.

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