Rising Hispanic Artists to Watch: Marketers Should Know These Hot Acts With Crossover Appeal (AdAge) #Hispanics #Multicultural #Diversity

Mr. Lopez Negrete, president-CEO of the fourth-biggest U.S. Hispanic agency Lopez Negrete Communications, and his cousin Rudy Lopez Negrete, the agency's Los Angeles-based manager of music and content, talked to Ad Age about the next Hispanic music stars that marketers should get to know

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