The Truth About Bicultural Consumers and How Marketers Are Taking Notice #branding #multicultural (Ad Age)

Statistics show that a majority of Hispanics want their kids to speak Spanish, even when they themselves are not completely Spanish-dominant. That may portend the longevity of Spanish-language media, but more importantly it shows the significance of culture; our lives are not just about language.

http://adage.com/article/the-big-tent/truth-bicultural-consumers/241962/