On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. By definition, bounce rate is the percentage of site visitors who leave after visiting one page. Why would these users "bounce"?
http://on.mash.to/1epBqPI
Friday, November 29, 2013
Brilliant Ways That B2B Brands Are Tapping into Social Media #SocialMedia #B2B
The marketing mantra – go where your audience is – isn’t just for B2C brands. Business leaders are people too.B2B brands can use (and have used) social media to attract people’s attention.
http://bit.ly/1epB0cbObsessing Over One Keyword Could Kill Your SEO Strategy #SEO #DigitalMarketing
Ever dealt with prospective clients who only want to target a single keyword? This type of myopic "all or nothing" approach to SEO can get you into real trouble.
http://bit.ly/1epAxXpData Breach: Openning the Door to Vendor Liability
Questions about security gaps, and some [within the health care sector] are now worrying if they need to pay even more attention to the framework and overall cybersecurity.
http://bit.ly/1gOu23OIt’s Not That Complicated – Simple Truths For Leadership Success
Great leaders are built by being in the game, not by standing on the sidelines or sitting in the classroom.
http://bit.ly/HTYF9DThursday, November 28, 2013
"The Coming Out of Brands": New report on #LGBT equality in #advertising #diversity #inclusion
Representing LGBT people in advertising isn't just fair, it's also good marketing sense. According to "The Coming Out of Brands," a new report by online publication Curve by Getty Images.
http://bit.ly/1fac1wcThe Importance of Conversion #DigitalMarketing
While it's always a good thing to have consumers tweet nice things about you and "like" your Facebook posts, marketers are in the business of selling, and they need to influence consumer behavior.
http://on.mash.to/1h9weTGYahoo Debuts High-Def Ads for Rich Media Content #Advertising #ContentMarketing
Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements. These new ads deliver high-quality brand images that are as engaging as the surrounding content.
http://bit.ly/1h9woKBHoliday #Marketing For A #Nonprofit?
There are a lot of people online who want to donate to your organization, especially during the holidays. So no matter how busy you get this time of year, it’s important to keep your nonprofit visible.
http://yhoo.it/1fabJFJUnderstanding #Hashtags in Social Media and Search #SocialMedia #Search #Advertising
In the early days, hashtags were only used by the social media early adopters. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry.
http://bit.ly/1h9vMVeCracking the #Diversity Nut in Big Law #CorporateAmerica #Inclusion
Making Big Law look more like the rest of America, ethnically speaking, has long been a source of anxiety within the profession. Last night I had a chance to visit with 150 or so high-powered attorneys, most of them African American, to discuss this touchy issue.
http://buswk.co/1fabyds"Make Your Content Marketing Amazingly Edible "#ContentMarketing
Wouldn’t it be great if all the hard work you put into your content paid off?All the prep. All theTLC. The reward comes from seeing it devoured, receiving positive feedback, and knowing your customers will surely tell their friends where the tasty stuff comes from.
http://bit.ly/1epBaA2New Rules For Writing The Perfect Cover Letter.
(Business Insider) People need to focus their cover letters on the company they’re applying to, not on themselves.
http://read.bi/172gJqQWednesday, November 27, 2013
4 Tell-Tale Signs That Your Business Doesn't Have A Content Marketing Strategy #ContentMarketing
It’s no secret that this year, SEOs and Social Media bods have been throwing the ‘C’ word around like it’s the next big thing.A marketing discipline in its own right, it can make or break campaigns and can be instrumental in attracting and retaining customers.
http://bit.ly/1epAPNTCorporate Reputation Management Can Save a Company #ReputationManagement
It can happen in the blink of an eye. A consumer purchases one of your products that is tainted in some way through no fault of your own. With the snap judgments and mob mentality of the internet, it does not take long before a simple misunderstanding becomes an existential crisis for your company.
http://bit.ly/1epzKWj4 Tips for #Nonprofit Event Success #EventMarketing
As president of BizBash Media and an associate professor at NYU, few people are as tapped into the event space as Richard Aaron.I asked Richard to share some tips for planning memorable nonprofit events.
http://yhoo.it/IduOIxEngaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural
Following is a compilation of multicultural marketing programs we developed for large and small brands in diverse sectors, such as financial, health and cosmetics, telecom and community development. Clients included: L'Oreal, JPMorgan Chase, Colgate-Palmolive, Verizon and others.
http://bit.ly/Y2v7gRSneak Peek At 2014 Marketing Trends #Marketing
It is more challenging than ever to authentically connect with today’s consumer, and accordingly, trust is at an all-time premium. Whether in the B2B, B2C or D2C space, today’s marketers must be engaged in a consistent, respectful two-way dialogue with their target audience.
http://onforb.es/1h9vbmFEntering the Third Age of #Branding
Today, we are living and working in what many are deeming a third age of branding; one defined not by how a brand carries itself through external communications, but by how people experience the brands around them. It’s an age shaped and formed by the ever advancing and emerging influence of technology, along with the empowerment of us as humans.
http://bit.ly/IduqJWEmotional #Branding: Connecting With Your Customers Through Story #Narrative
Your business succeeds or fails based on the connection that you share with your customer. Borrowing a few tricks from Hollywood will help you strengthen that connection.Story is the secret ingredient that makes an emotional connection powerful and lasting
http://bit.ly/1faaTIX10 Things You Need To Know About Online Reputation Management #ReputationManagement
As we increasingly live out our lives online we’re finding that we may have little control over the way we appear on the internet. Enter online reputation managers.Part PR gurus, part tech experts, they specialize in providing online makeovers—often by burying negative search results and promoting content that accentuates a client’s desired image.
http://onforb.es/1epzFC5Engagement is all about attracting interest, so start by posting useful information.
When featuring your products, try to be as relatable as possible and show customers using your products or services, or try sharing enticing photos of new inventory.
http://on.fb.me/19Pmllp5 Questions That Will Help You Find Your Dream Job
Volunteering is one of the most reliable bridges on which to cross over from your current job to what you dream of doing.
http://bit.ly/172gbBeHow to Help Your Brand Connect to #LGBT Audiences #Branding #Diversity
Now that the majority of Americans (if not the majority of American states) have accepted same-sex marriage and effectively welcomed the LGBT community into mainstream culture, brand strategists are brainstorming over how to make the most of a large and passionate demographic. Why? Well, gay men and women do “have the largest amount of disposable income of any niche market,” so…money.
http://bit.ly/IduEkqTuesday, November 26, 2013
If Facebook Disappeared Would It Affect Your Business? #SocialMedia
While the average user, after grieving the loss of Facebook, will eventually move on, the loss of Facebook would have serious implications for businesses that use it to market. Would the torch would be passed - perhaps to Google+, or maybe an up-and-coming social site?
http://bit.ly/1h9vUErLink Building 101#Engagement #SEO #SEM
"Link building can be a difficult task, requiring knowledge, patience and trust. Going after good links is a project, not an overnight success.Despite this, link building is something anyone can do, especially if they have a valuable website. "
http://bit.ly/1epA9rN"11 Ways #Nonprofits Can Reach Donors on #GivingTuesday "
"#Giving Tuesday, a campaign that promotes a national day of giving that celebrates and encourages charitable giving, set for Dec. 3 this year, offers nonprofits a great opportunity for to raise funds online – but they need to be prepared. Read more at "
http://bit.ly/Iduo4EWarren Buffett offers up his insights for your women in the workforce.
The Berkshire Hathaway CEO told women to "stop holding yourself back" and shared personal stories — including how he overcame his fear of public speaking — to highlight universal career lessons.
http://read.bi/1fBOFgv10 Tips For Reputation And Crisis Management In The Digital World #ReputationManagement #CrisisCommunication
Reputation is very fragile and it only takes one mistake to cause irreparable damage to your company’s image. This is especially true in the digital world where radical transparency and high customer expectations reign supreme.
http://onforb.es/1h9vzBtEffective brand identities -- connecting visual with emotional. #branding
Following is a compilation of brand identities we've created for small to mid-sized businesses, non-profits and Fortune 500 corporations.
http://bit.ly/10nfLQ1"The #1 Content #Marketing Mistake #Nonprofits Make "
"Many nonprofits have jumped on the content marketing bandwagon – publishing blog posts, videos and other rich media – which is great! However, one tiny misunderstanding about the nature of effective content marketing can sink those efforts before they even begin.One of the worst things a nonprofit can do is simply transition their existing promotional content to digital mediums, and hoping that it will attract new donors."
http://bit.ly/IdueubThe Great Digital Marketing Contradiction & Conundrum #DigitalMarketing
We know there is an inherent value in marketing and that that value is measurable. Can’t that be said about ALL marketing, not just digital? Marketing 101 kids tells us to constantly test, evaluate, analyze and on and on and on, does it not?
http://onforb.es/1h9v6zg#Diversity, Inclusiveness Are Good for #Business #Inclusion
Rachel Sklar, an entrepreneur who has co-founded two organizations—Change the Ratio and TheLi.st—that seek to shine a light on women in tech and media, said stories like these validate the work she does. She recently spoke to Adweek about how inclusiveness and diversity are business assets.
http://bit.ly/17IK0Yf"Stay in Touch and Spread the Word: #Marketing Your #NonProfit During the Holidays "
"Last year, more than 1,400 groups participated in the push to get the word out and solicit charitable donations for their nonprofit organizations. It turns out the holidays are the perfect time to spread the word about your good works, so go into this holiday season prepared with well-designed, clear and easy-to-distribute materials. "
http://bit.ly/1faapCCTactics to Increase Content Consumption
90 percent of the information we take in is visual, and that we process images 60,000 times faster than text. Even more important for global audiences is that visual content often spans multiple languages, where text-based content may not.
http://bit.ly/19PlSzuMonday, November 25, 2013
Science and Branding or the ‘Science’ of #Branding?
21st century marketing marks the dawn of an age that surpasses simple industrialization, commerce and structuralism, and celebrates more human traits. Financial and economic interactions are the culmination of human transactions in the widest sense, transactions which begin with exchanges of thoughts, emotions, experiences and social activities.In short – it’s complicated out there and we marketers need to mirror that complexity with practical, diverse, layered and integrated propositions.
http://bit.ly/Idu1HmThe Participation Age of Branding #Branding #Millennials
As the Millennial Generation quickly becomes the primary force in consumer spending, our marketplace is shifting from a transaction based economy to a participation based economy. They don’t just want to buy your brand, they want to be a part of it.
http://bit.ly/1fa9eTO#Diversity in boardrooms affect company performance #Inclusion #Women
The message was clear, women are not part of Singapore’s boardrooms despite the study suggesting that board diversity is beneficial to any corporation. The study shows having women on the board increases company performance as well as corporate governance.
http://bit.ly/IdtUeVThe Yin and the Yang of Social Media
A comprehensive brand assessment identifies values and goals, services - products - procedures, and keywords - channels - vocabulary.
http://bit.ly/17lUxFdEssentials for Managing Global Brands in the 21st Century #Branding
Managing brands today is a complex practice, whether in large multinational or small family run companies. It requires dedication, meticulousness, teamwork, organization, planning, perseverance and a great deal of passion. At the same time, it requires to count on rather business, design or communications perspectives, while knowing well enough about the product it offers and the industry it participates in
http://bit.ly/IdtRzSDid You Know Your Best Co-Branding Opportunity Are Your Employees?#BrandingStrategy #SocialMedia
We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our heads around is that they are also our most important co-branding opportunity.
http://onforb.es/1epztTtWhy Digital Marketing Ninjas Are Missing Clients #DigitalMarketing #SEO
The success of Peace, Love & Little Donuts goes beyond offering a tasty product. It boils down to creating a brand that embodies happiness. Here are three steps you can take to get your business there too
http://bit.ly/1epzgiQDoes #Twitter have a #diversity problem? #socialmedia #inclusion
Twitter is receiving attention for its impressive debut on the New York Stock Exchange. However, as Twitter went public the company has received negative publicity for its diversity problem.
http://on.thegrio.com/1faa17eIT Experts Answer Healthcare.gov Questions
Congressional Hearing Dives Into Healthcare.gov Security Concerns
http://bit.ly/1gOtxqqWhich is better for your business digital or Traditional Marketing? #Marketing #SocialMedia
"When launching your business, keep in mind that traditional marketing has always been an effective method for first establishing your brand in the marketplace, but a social media strategy with regular updates will help you engage those first customers who come through the door and keep them coming back."
http://bit.ly/1h9uWIhBranding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion
Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.
http://bit.ly/VSO5UI5 dumb negotiating mistakes smart people make
Begin any business-related situation in an amicable manner, especially with a negotiation. Start a conversation in a friendly manner - it's up to the other person to save or damage the relationship.
http://cbsn.ws/1bDRyLaHow to Draw People to Your Facebook Page
It’s easy to reward your loyal fans and customers with access to special deals with a Facebook Exclusive or Coupon app that keeps your brand top of mind.
http://bit.ly/19PlAc4Sunday, November 24, 2013
Just 11% of Americans Tweet Every Month
The study considers active Twitter users to be those who tweet, rather than Twitter's metric of those who log in to the service. It's important to note that about 40% of the users Twitter considers monthly actives never tweet.
http://on.mash.to/I9M6XMSaturday, November 23, 2013
Romantic thanksgiving meal: traditional turkey dinner with a twist.
Celebrating a Thanksgiving dinner for two? Why bother with a whole turkey and eating turkey leftovers for weeks, when you can roast a turkey breast and have ample left overs to still enjoy post-Thanksgiving sandwiches.
http://bit.ly/19PpjGlFriday, November 22, 2013
Sorry, Kids. #Corporate Power Hasn’t Changed #Leadership #Millennials
Today’s work world is increasingly populated by millennials with values presumably different from more-senior employees—more egalitarian, less competitive, more meritocratic, less accepting of hierarchy, and more tolerant of all forms of diversity. And if that’s true, surely companies are changing, which means we need new theories about power and influence to reflect these new cultural realities.
http://buswk.co/1fa97aHCybersecurity TODAY From Breach to Defensible Response
A data breach can have a direct and catastrophic impact on not just your organization, but everyone associated with it. Your data can be used by intruders for identity theft, credit card and wire fraud, IP theft, etc. In short, a data breach can mean the difference between prosperity and bankruptcy. - See more at: http://smlrgroup.com/#sthash.f48J5sIo.dpuf
http://bit.ly/19OoDRFCreating effective brand identities –- Behind-the-scene design thinking #branding
Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.
http://bit.ly/14h4feaData Segmentation: Identifying Objects and Classes.
Base analysis of your core consumers can identify a wealth of insights of your target market. These insights will improve your marketing and organizational structure.
http://bit.ly/1eHSSl2Savvy web developers are making significant design changes to ensure their sites will rank high under Penguin's new ranking criteria.
Content marketing begins with a well designed website. Web design must be simple in design with functionality that makes the browsing experience enjoyable and easy (user experience). Your splash pages should load up fast (performance) and have content that is engaging (ongoing fresh and updated content).
http://bit.ly/1eHS53yEntering the Participation Age of #Branding #Millennials
The tectonic plates that underpin our marketplace are in the midst of a large shift…and brands should be paying attention. As the Millennial Generation quickly becomes the primary force in consumer spending, our marketplace is shifting from a transaction based economy to a participation based economy.
http://bit.ly/1fa9eTOThe Role of the Logo in the Third Age of #Branding
Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years. It’s even said that evidence of advertising has been found amongst the Babylonians in 3,000 BC.When branding began is irrelevant now, in any case. What’s really interesting is the journey and rudimental development of market forces. Unique selling points, differentiation, quality assurance, provenance – all modern terminology, but age-old tenets of the free market.
http://bit.ly/1fa8PkkCreating a Science of Security
“When it comes to cybersecurity, it’s easy to think that it’s only about computers, computer science, protocols and firewalls,” he notes. “But we now know that there are issues that really go beyond just the technology. Certainly all those technical pieces are critically important; [there's] no question about that. But we also know that there are a host of issues surrounding users, policies and processes, issues that go beyond just simply a technical approach. One of our key objectives is to take this interdisciplinary approach at SMU.”
http://bit.ly/1aGC9ajShould You Work For A #Nonprofit Or A For-Profit?
Working for a nonprofit is like living in a small town. Working for a for-profit corporation is like living in a large city. Are you willing to be known as a small-town person?
http://onforb.es/1eJFxISCorporate America, It's Time to Increase Gender #Diversity in Boardrooms #Inclusion #Women
Imagine that after countless hours of studying, you graduate with honors and are offered an interview for your dream job but when you get there, the human resources director tells you "I just can't hire you, honey, even though you are more than qualified. If I put you on the floor with all those men, I would never get any work done."
http://bit.ly/IdtMMp10 Ways to Keep Employees Happy
Job satisfaction defends against daydreams of greener pastures, and engagement propels employees to perform above and beyond baseline expectations.
http://bit.ly/1hG1xqeThursday, November 21, 2013
How AT&T Reached Asian #Millennials #Culture #Branding
AT&T has been serving Asian customers for many decades,but today's competitive environment requires new approaches to elevate your brand.
http://bit.ly/1fa7kmeCorporate #Diversity: How P&G’s Values Drive Innovation #Inclusion
Corporate diversity and a passion for proactively changing lives inspires Procter & Gamble’s Bob McDonald to achieve new levels of success. That sense of personal purpose and passion is the primary differentiator between those who get to the top and those who don’t.
http://bit.ly/IdsLUA#Women’s Great Strides in the Tax Profession #Diversity #Inclusion
I’ve been in tax for 28 years and have spent my entire career at Ernst & Young LLP. During this time, I have witnessed significant progress for women within our firm and among our clients, particularly as workforces became more flexible and inclusive. But we still have a lot to do.
http://bit.ly/1fa7x8VThe Right Moves: Job Search and Career Development Strategies for Lawyer
This is a must read for all women attorneys who are trying to break through the glass ceiling. Shari Davidson is a search consultant who specialize in placing top lawyers.
http://amzn.to/183RlEfWhat is your primary reason for a new job search?
On Balance Search Consultants is a boutique search firm that specializes in finding top talent in the legal community. They place lateral partner attorneys, as well as group acquisitions & law firm mergers.
http://linkd.in/186wr7fAd Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding
Florville Catalyst is an award-winning branding and design agency. We create engaging, effective and memorable branding strategies connecting the visual with the emotional -- to convey in a glance the brand's mission and to inspire action.
http://bit.ly/18fxpYxShould You Use Facebook for Professional Networking?
The key Between Social and Professional Networking, is be careful and use your connections wisely (on LinkedIn, Facebook, and Twitter).
http://bit.ly/1bDR0VnBranding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion
Florville Catalyst is an award-winning branding and design agency. We create compelling and effective visual experiences that engage audiences to enhance our clients' brands and their commitment to diversity. Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.
http://bit.ly/VSO5UIWednesday, November 20, 2013
#Marketing to #Women: Three Big Mistakes Brands Can't Afford to Make
Marketing will be far more successful if we stop stereotyping women and treat them as the smart, capable people they are.
http://bit.ly/IdswsXTake control of your brand before the crowd does. Don't react, respond.
What to say, when to say it and when to keep quiet starts with a sound plan. The art is being able to read the pulse and then effectively manage the chaos. Bloggers include reporters and authorities in many fields of study, don't underestimate their credibility influence with the press and consumers. Plan for engaging with the crowd (newsgroups, forums, wikis) and take control of the situation. Link back to the organization's press release, blogs and/or website.
http://bit.ly/1eHRuPpWhy States Need Social Media Policies
State government agencies and officials have embraced social media products such as Twitter and Facebook as a way to engage citizens and get the word out about their policies and services. But government use of social media comes with a host of tricky questions about how to protect state interests while also protecting the First Amendment rights of citizens and state employees.
http://bit.ly/1gOs4QVProspecting: How to Make the Most of LinkedIn
"Post something if you just closed a big contract or were honored and gained some new account. It's a little about self-promotion," said Shari Davidson, president of On Balance Search Consultants, LLC.
http://bit.ly/1bUS8UOEngaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural
Florville Catalyst is an award-winning branding and design agency with expertise in multicultural marketing. We create engaging and effective targeted communications to help build our clients brands and diversity their markets. Following is a compilation of diverse multicultural marketing programs we developed for large and small clients in various industries, such as Financial, Telecommunications, Health and Cosmetic. Brands included Colgate Palmolive, JPMorgan Chase, L'Oreal, Verizon and others.
http://bit.ly/Y2v7gRNow Twitter Lets You Make Multiple Timelines
"Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along."
http://on.mash.to/1aGpx2OWhy Your Experience And Education Won’t Get You Hired
In the end, when a hiring decision needs to be made, most employers will choose an honest individual who shows presence, enthusiasm, and passion for the company and the job over hard skills and qualifications.
http://bit.ly/1aTENzkTuesday, November 19, 2013
The Makings of an Effective #ContentMarketing Team (CMI) #Leadership
As brands and agencies become increasingly interested in reaping the benefits of content marketing, more of these businesses are exploring what it takes to incorporate its tools and techniques into their overall business operations. It’s no easy task, as content marketing often requires a radical shift in how organizations produce and deliver information to their audience.
http://bit.ly/1fa5h1eHow To Get Interactive #Branding Right #Nonprofit
"As experiences like New Coke have shown, branding exercises can easily spiral into unmitigated disasters. Hard enough to take if you're a globe-striding corporation; but if you're a small unit just starting out it can be a disaster. However, there is one type of 'business' that nearly always seems to excel at branding: non-profits.
http://bit.ly/1fa8IFq"Why Happy Employees Are Your Key to Successful #Branding " #Leadership
The success of Peace, Love & Little Donuts goes beyond offering a tasty product. It boils down to creating a brand that embodies happiness. Here are three steps you can take to get your business there too
http://reut.rs/IdtcORThe Future Of #Branding Is Creating Real Connections Between Consumers And Products
Branding belongs to storytellers who understand the hero’s journey in the context of modern, mobile life. It starts with a call to adventure, requires that the hero be connected to others, including a mentor. Does your brand inspire people to respond to the call for adventure, whether through providing information, tools or a catalyst?
http://bit.ly/Idtqp3#CatchingFire To Your Brand - 5 #Branding Lessons #Advertising
There are many marketing lessons to learn from The Hunger Games that remind us how important it is to build relationships, be flexible, and be real in our marketing. Following are five branding lessons.
http://onforb.es/IdtbdQThe majority of businesses are unprepared for a cyber attack
The largest issue identified via the survey was financial, with 65% of respondents saying that budget constraints posed the biggest barrier to meeting security expectations.
http://bit.ly/1aGw51jEffective brand identities -- connecting visual with emotional. #branding
Florville Catalyst is an award-winning multidisciplinary design firm specializing in branding. We create engaging, effective and memorable brand identities which connect the visual and the emotional to convey in a glance the brand's mission and inspire action. Following is a compilation of brand identities we've created for small to mid-sized businesses, non-profits and Fortune 500 corporations.
http://bit.ly/10nfLQ1Your Business' Security Is Only as Strong As Your Employee's Weakest Tweet
(Huffington Post) employee social media use can open up a business to increased risk of fraud and data theft. Data leaks via social media can expose the business to risk.
http://huff.to/1j4SL0nMonday, November 18, 2013
Agency Behind J.C. Penney's Axed Logo: Going Backwards Isn't a Magic Fix
From September 2011 until mid-summer 2012, BrandAdvisors was engaged in helping revitalize the J.C. Penney brand and, in turn, bringing back integrity, simplicity and enjoyment to the retail experience. Among the first tasks we addressed was to revitalize the brand identity for the iconic 112-year-old company. The new logo mark was designed to support the vision of becoming America's favorite store while also doing what any strong brand identity does: distinguish itself in a meaningful way.
http://bit.ly/1dK2KY1Memorable nonprofits and CSR campaigns – Engaging audiences. Advancing causes. #nonprofits
Florville Catalyst is an award-winning branding and design agency. We create compelling and effective visual experiences that engage audiences to build our clients brands and advance their causes. Following is a compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.
http://bit.ly/Zo1dh1Ad Age's Women to Watch China Salutes Outstanding Leaders #Advertising #Marketing #Women
For the second year, we honor 19 accomplished women who are changing marketing and advertising from Shanghai, Beijing and Hong Kong as Women to Watch returns to China, one of the world's most important hotspots for marketers.
http://bit.ly/1ajGwfuMen dominate LinkedIn over women in influence. Why?
Despite the great progress women have made in leadership roles over the years, "there is still a glass ceiling," says Shari Davidson, president of legal recruiting firm On Balance Search Consultants, LLC, and "Top Recommended" on LinkedIn. (Huffington Post)
http://huff.to/183rjRwCorporate Diversity Lacks Latino Leaders #Leadership #Inclusion #Diversity #Hispanic
Research in corporate diversity shows that too few Latinos have a seat at the table. Is corporations’ ability to connect to the marketplace at stake?
http://bit.ly/1ajGeoXCyber Attacks: Intellectual, financial and reputational damage.
Local intelligence monitoring is legal. Analysis of an organization’s logs, network traffic data, and malware found within the system. The internet itself is fair game for monitoring conversations.
http://bit.ly/1eHQM4OUse the 30% Solution to Turn Jobs into Careers
In the case of passive candidates, most aren’t even willing to discuss switching jobs, so it’s up to the recruiter to convince them that a short drive (i.e., a discussion) is worthwhile.
http://linkd.in/HLes9N3 Things You Can Do Tomorrow To Better Lead Your Gen-Y Employees #Millennials #CorporateLeadership #TeamBuilding
The hullabaloo around generational workplace dynamics seems to have intensified of late. After all, the 85 million strong Gen-Y workforce revolution is in full swing (hello, me!), and employers are taking notice.
http://onforb.es/1dK0RdCNIST Review Won’t Disrupt Work with NSA
The National Institute of Standards and Technology continues to collaborate with the National Security Agency on its IT security guidance even as NIST investigates whether the spy agency meddled with one of its special publications.
http://bit.ly/1aGvKMfEven in a world of high-tech communications, story-telling can be the best way to get a message across.
Whatever you do, don't preface your story with an apology or ask permission to tell it. Be confident that your story has enough relevance to be told and just launch into it.
http://on.wsj.com/1aGpaVYSunday, November 17, 2013
Wichita Cyberattack Traced to Group in Turkey
While city officials aren’t speculating as to who behind the Wichita cyberattack against a procurement website, other sources credit a politically-motivated hacking group from Turkey.
http://bit.ly/1aGCp9bFriday, November 15, 2013
" L’Oréal Vending Machine Offers Beauty Consultations To NYC Subway Commuters" #Advertising #NYC
"Beauty company L’Oréal recently set up a vending machine at the 42nd Street-Bryant Park subway station in New York City, offering beauty consultations to commuters.
http://bit.ly/1gPEvfeCan #Women Lead The Social Enterprise Revolution? #Leadership #Diversity
Today, according to the according to The Independent, “Women are almost twice as likely to reach the top ranks in social enterprises as they are in mainstream businesses,” and “more than 90 percent of companies that focus on tackling social problems have at least one woman on their leadership team.”
http://onforb.es/1gPEjN8Why Higher #Education Needs #Marketing More Than Ever.
Agencies are filled with strategists and writers and business people -- it's an eclectic and very interesting group, and it's not a traditional command-and-control business environment and neither are universities. There's a logic and order and chain of command that just isn't true in the agency world, and I don't think it's true in higher education.
http://bit.ly/1aHc3DTMedia Shops Try New Tricks in Branded Content #Branding
It’s a brave new world for media agencies. Shops that traditionally focused on planning and buying media increasingly are creating branded content to reach consumers across a complex landscape of digital and traditional channels.
http://bit.ly/1aHbs52Effective brand identities -- connecting visual with emotional. #branding
I'm Patrick Florville, an award-winning designer, with a passion for branding. I create engaging, effective and memorable brand identities which connect the visual and the emotional to convey in a glance the brand's mission and inspire action. Following is a compilation of diverse brand identities I've created for small to mid-sized companies, non-profits and Fortune 500 corporations.
http://bit.ly/10nfLQ1The 50 Most Popular Recruiting Influencers on Twitter
If you are wondering how to spice up your Twitter feed with insights from recruiting peers and the most relevant media sources, this article has an answer for you.
http://linkd.in/HLeoqpNIST to Review Crypto Guidance Methods
“The NSA has always been intimately involved in U.S. cryptography standards – it is, after all, expert in making and breaking secret codes,” Schneier says. “So the agency’s participation in the NIST standard is not sinister in itself. It’s only when you look under the hood at the NSA’s contribution that questions arise.”
http://bit.ly/1aGwjFFThursday, November 14, 2013
Hospital Insider Breach Leads to Lawsuit
Organizations can take several steps to prevent insider data breaches. “First, restrict users’ access to the minimal necessary information they need. Second, deploy data loss prevention [technology] that enables you to proactively monitor what users are attempting to transmit and creates an accurate audit trail of what they have sent and where it’s gone.”
http://bit.ly/1hIVlho5 Common Brand Messaging Mistakes by Marketers #Marketing #Advertising #Branding
Messaging is an important part of branding. Your marketing messages must capture your audience’s attention and compel them to action. And yet even the most seasoned marketers sometimes struggle to develop effective messaging.
http://on.mash.to/17nlI2nThe Rise of Mobile Advertising and How to Best Use it
Develop your websites to be mobile ready, then optimize them for mobile searches. Integrate mobile into your market plan, implement location based campaigns that place your message on the right channels. All campaigns must create content that is engaging, target your ads when mobile shoppers are in-store when they are pre-disposed to buy.
http://bit.ly/17lOel0Engaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural
Florville Catalyst is an award-winning branding and design agency with expertise in multicultural marketing. We create engaging and effective targeted communications to help build our clients brands and diversity their markets. Following is a compilation of diverse multicultural marketing programs we developed for large and small clients in various industries, such as Financial, Telecommunications, Health and Cosmetic. Brands included Colgate Palmolive, JPMorgan Chase, L'Oreal, Verizon and others.
http://bit.ly/Y2v7gRMore Companies Come Out For LGBT Rights (Forbes) #LGBT #CorporateResponsibility #Diversity
The HRC has been running its survey, called the Corporate Equality Index, since 2001. It rates companies based on how hospitable their workplace policies are for LGBT employees
http://onforb.es/17nm896Best Practices to Get Budget for Your Diversity Departments. #Diversity #Inclusion
Diversity management, properly implemented, drives profit. For most companies this shows up as decreased costs: Human-capital diversity efforts raise productivity, lower regrettable loss and increase recruiting efficiency.
http://bit.ly/1eJFLjtLinkedIn Skills Alternatives (oh yeah, it’s now “turned off”, sorry.)
Employers loved LinkedIn Skills. It was probably the largest skills synonym database for business intelligence, synonym research and skill explanations on the web. And now it's gone.
http://bit.ly/HLe1w6W Targets #EmergingMarkets With Global Style Guide #GlobalMarketing #Multicultural
This month, W magazine is extending its reach with the debut of its first Global Style Guide, a special edition publication that will be distributed internationally in hopes of reaching luxury buyers worldwide. But in an interesting twist, rather than targeting the usual style capitals of Europe, the magazine is going after consumers in the emerging markets of China, Russia, India, Brazil and Dubai.
http://bit.ly/17nmAnJWednesday, November 13, 2013
It’s No Longer a Question of “IF”, But of “When”… and Businesses Must be Prepared
Data security breach. What compliance documents do you have in place? Privacy policies? Do you have a comprehensive security plan, breach notification policy, proof of employee training, or a comprehensive crisis communications plan in place.
http://bit.ly/1ia4q0g"Rica the New Online Lifestyle Magazine Targeting Wealthy Latinas Will luxury advertisers get on board? " #Advertising #Hispanic #Women
While the importance of the U.S. Hispanic population is no secret to marketers, the power of upscale Hispanics—defined as people in households making between $50,000 and $100,000 a year—is only beginning to receive attention.
http://bit.ly/1eJFo8mShould You Work For A Nonprofit Or A For-Profit? #Nonprofit
Working for a nonprofit is like living in a small town. Working for a for-profit corporation is like living in a large city. Are you willing to be known as a small-town person?
http://onforb.es/1eJFxISStartup Helps Big Brands Engage With China #Branding #China #Multicultural
Expanding into new territory can be as difficult for brands as it once was for invading armies. If you don't know and respect the language, land and culture, then you have no chance to keep it. Kwao is trying to help brands conquer the middle kingdom via its most popular social media networks.
http://on.mash.to/1eJF6hKHow Many Companies Have a Chief Diversity Officer? #Inclusion #Diversity
Of the companies that participate in the DiversityInc Top 50 competition, the percentage of companies that have a “chief diversity officer” has risen from 12 percent five years ago to 30 percent today.
http://bit.ly/1eJENUbWall Street Journal: Survey Roundup: Reputation Trumps Cost, AML ‘Drift’
When it comes to picking suppliers and partners, a study of senior executives by Baker & McKenzie found reputational risk is a more important factor than cost.
http://on.wsj.com/1eoLR8yAd Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding
Welcome to the second edition of Thinking [BRAND] Out Loud; a series designed to capture the behind-the-scenes thinking of our strategic branding solutions. Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.
http://bit.ly/18fxpYxTuesday, November 12, 2013
#Diversity fades as you move up the ladder (Yahoo Finance) #CorporateAmerica
People in the working world love to pat themselves on the back for a job well done, even if it turns out the job isn't finished. That's what's happened with diversity in America.
http://yhoo.it/17MLyTkBranding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion
Florville Catalyst is an award-winning branding and design agency. We create compelling and effective visual experiences that engage audiences to enhance our clients' brands and their commitment to diversity. Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.
http://bit.ly/VSO5UIContent Marketing Guide | The Basics
The way we consume media is rapidly evolving, savvy marketers realize that they must constantly asses and keep up to date on new technology and methods of engagement. Content must add value and always be customer focused. Invest in robust tracking and distribution software to identify and place your messages strategically.
http://bit.ly/1eHL7vzHispanic Business Inc. Names AT&T Best Company for #Diversity (WSJ) #Multicultural
AT&T made the No. 1 spot on the HispanicBusiness 2013 Best Companies for Diversity list. The honor is based on AT&T's community participation, hiring and retention of diverse talent, and for including minority-owned business in its supply chain.
http://on.wsj.com/1bqaZqG6 Executive Recruitment Strategies that Employment Agencies Must Adopt
Being a recruitment agency, you have to develop some strategies to reach the efficient and deserving candidates rather than following the traditional employee-hunt approach.Here is are six strategies that can help your recruitment agency stand out from the crowd.
http://bit.ly/1eoL47EA Dim Record on #Diversity (WSJ) #RealEstate
Every year, when New York's real-estate industry gathers for the annual Real Estate Board gala, the ballroom is filled with hundreds of black ties but mostly white faces. Commercial real estate has been a relatively late comer to embracing diversity as a workforce goal.
http://on.wsj.com/17MLkeTWall Street's Minority Report Isn't Good (WSJ) #Diversity #Finance #WallStreet
To say the financial industry reflects the diversity of the nation it serves is wishful thinking. More than half of Wall Street's workforce is made up of white males. And they take home more than twice as much as women and minorities, according to a 2011 study by CUNY's Center for Urban Research.
http://on.wsj.com/1bqbEYYMonday, November 11, 2013
Presentation Tips for Graphic Designers: The Design Presentation (GraphicDesign) #Leadership #Design #Powerpoint #Employment
After the project research, brainstorming sessions, thumbnails, rough layouts and such you’ve arrived at what you believe are, say, three solid solutions to your client’s quandary. It’s time for show and tell. The design presentation, when handled correctly, can cement your relationship with your client and have them doing the happy dance.
http://bit.ly/17ML5k4Sean Combs, aka Diddy, aka Puffy Reveals His Biggest #Branding Mistake (Wall Street Journal)
Hip hop mogul and (as of today) cable TV czar Sean Combs has built an empire worth more than $500 million. And a big part of that has come from lucrative marketing deals for brands such as Ciroc vodka. But the 43-year-old entrepreneur says he made one marketing misstep along the way
http://on.wsj.com/17MKVJkMemorable nonprofits and CSR campaigns – Engaging audiences. Advancing causes. #nonprofits
Florville Catalyst is an award-winning branding and design agency. We create compelling and effective visual experiences that engage audiences to build our clients brands and advance their causes. Following is a compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.
http://bit.ly/Zo1dh1Gay #Marriage Takes Off (Wall Street Journal) #LGBT #Progress
Gov. Chris Christie's decision Monday to drop an appeal of a lower court's decision allowing for same-sex marriage in New Jersey stunned and delighted gay rights advocates and left leaders on both sides of the issue plotting their next moves.
http://on.wsj.com/1bq9LvzBrand Targeting Women at their Best (AdWeek) #Marketing #Branding #Women
Identifying the right audience is critical for marketers, but pinpointing the right day and time to talk to that audience can be just as important, especially when it comes to a product category as personal as beauty.
http://bit.ly/17MKwXvYour Best Recruiters are Your Employees
How do you attract potential employees to come and work for your company when they are naturally suspicious of our motives for doing so? You get your current employees to attract them for you! Potential employees trust current employees.
http://bit.ly/1eoKDtTSid Lee Transforms #Absolut in Global Work Targeting #Millennials (AdWeek) #GlobalAdvertising #Art
The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead agency Sid Lee.
http://bit.ly/1bq9atJFriday, November 8, 2013
The Digital Divide Is Still Leaving Americans Behind (Mashable) #Education #USA #Technology
In Newark, a city with one of the highest poverty rates in the U.S., many Newark Leadership Academy students can't afford home Internet access. At the school, like all public schools in the city, Wi-Fi isn't available to teachers or students. Instead, teens hungry for an online connection seek alternatives in order to fill out job and college applications, complete homework assignments and stay connected to the outside world.
http://on.mash.to/1hogIV4The Sweet, Funny, Listy Ways of Getting #Millennials to Love You (AdWeek) #ContentStrategy #Branding #Advertising
Their lives are tough, so they want content that's funny and optimistic. They're young but already nostalgic. They're naturally engaged and will quickly share your best work. They'll fight with you on occasion. They don't care if it's branded content, as long as it's good content.
http://bit.ly/1hogg9d5 #NonProfit problems that need fixing…now (The NonProfit Times) #Leadership #Fundrasing
Most nonprofits exist to solve problems. These can crop up in many ways, but any organization that has problems with its donors has problems.In his book “Almost Isn’t Good Enough” Wayne Elsey, founder and chief executive of Soles4Souls, a nonprofit providing shoes to people in need, suggests that there are five main problems nonprofits encounter from donors
http://bit.ly/1hogzkhCreative Showcase of Impossible Logos (Designrfix) #Logos #Branding #Creative #BrandIdentity
An impossible logo helps to demonstrate that the brand has a bit of a sense of humor, and can be slightly quirky – while at the same time, the overall visual aesthetic can still look very professional, polished and stylish.It can – of course – be remarkably challenging to design a logo that’s technically impossible.
http://bit.ly/1hog1uUThe Morning Risk Report: Why Reputation Matters for Hated Industries
Some industries will never be popular, but panelists at our event in London made the case that for companies in those industries engagement with regulators, activists and the media is important as a way to limit risk.
http://on.wsj.com/195I0JDWednesday, November 6, 2013
#India’s First Radio Station for #Gay Community (Wall Street Journal) #LGBT #Radio
Q Radio is India’s first radio station tailored to the lesbian, gay, bisexual and transgender audience and has been broadcasting around the clock from Bangalore since September.
http://on.wsj.com/17IKBZYEducation Secretary: Tech Will Never Replace Great Teachers (Mashable) #Education #Technology
Khan, a former hedge fund analyst, has been widely praised for his free educational site which he started in 2006. Integrating technology in the classroom was one of Khan's top questions for Duncan.
http://on.mash.to/17IKmOv#Marketing Vs. #Fundraising: Which Is It? (The NonProfit Times)
Back when the World Wide Web was new, all things Internet, including online donors, were the purview of the marketing departments of many organizations, while offline donors were the responsibility of development departments.
http://bit.ly/17IKgGEDigital Marketing Industry Worth $62 Billion (Wall Street Journal) #Marketing #DigitalMedia
In recent years, the data-driven business of online marketing has become an explosive growth industry. Just how big? About $62 billion in the U.S. in 2012, according to a new study.
http://on.wsj.com/1dJ3WLVAd Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding
Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.
http://bit.ly/18fxpYxEven Executives Feel Like a Failure. Sometimes.
Leaders stumble not because they have undesirable thoughts and feelings—that’s inevitable—but because they get hooked by them, like fish caught on a line.
http://on.wsj.com/16SYpNMTuesday, November 5, 2013
Top Things To Remember When Designing A Logo (Designrfix) #Logo #Design #Branding
The logos are considered as the integral part of any company’s branding process and hence it has to be designed in such a manner in which it will help in contributing the company’s brand establishment process both in the short and long term business context. Logo designing is often considered as a complex process and hence it is important that you get it designed seeking the help of professionals who has good experience in this sector.
http://bit.ly/17IJUQrFinding Your Graphic Design Muse (GraphicDesign) #Inspiration #GraphicDesign #Art #Adobe
Inspiration. It can come in a flash. Other times it can seem like a laborious effort that will never happen. In talking with several graphic designers, I found that many of us are slapped across our creative heads by a muse in rather common places or while doing mundane tasks.
http://bit.ly/1dJ3j4O#Diversity & #Inclusiveness Are Good for Business (AdWeek) #Women #Progress
In the past month alone, the tech industry has seen a string of headlines that talk of men pushing misogynistic apps or taking a crude tack when discussing women on Twitter. Rachel Sklar, an entrepreneur who has co-founded two organizations that seek to shine a light on women in tech and media, said stories like these validate the work she does. She recently spoke to Adweek about how inclusiveness and diversity are business assets.
http://bit.ly/17IK0YfDavis Polk Makes Rare Lateral Hire
Most law firms now routinely hire seasoned partners away from competitors, but such lateral moves are far less common among the small group of old-line New York firms that prefer to grow their own talent.
http://on.wsj.com/16SXJb4Effective brand identities -- connecting visual with emotional. #branding
Following is a compilation of diverse brand identities I've created for small to mid-sized companies, non-profits and Fortune 500 corporations.
http://bit.ly/10nfLQ1Nonprofit Story Telling (The NonProfit Times) #CreativeStrategy #CSR #Branding
Jarrett presented some storytelling guidance to attendees of the Blackbaud Conference for Nonprofits (BBCON 2013) at the Gaylord National Resort and Convention Center in Oxon Hill, Md. Green Eggs and Ham and the New York City-based charity: water became the storytelling templates.
http://bit.ly/17IKaiiCreating effective brand identities –- Behind-the-scene design thinking #branding
Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.
http://bit.ly/14h4feaMonday, November 4, 2013
Branding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion
Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.
http://bit.ly/VSO5UISelling Your Pattern Design in Today’s Pattern Marketplace (Print Magazine) #GraphicDesign #Entrepreneur
Developing patterns for the apparel, home decor and stationery markets is an exciting direction for one’s design business, but when it comes to selling patterns, the process can be overwhelming.
http://bit.ly/1b5w7ARHow to Create a Killer Personal Branding Campaign (Mashable) #Branding #PersonalBranding #Leadership
Call it self-marketing, personal branding, professional development, or any other buzzword you'd like. In any case, both finding a job and climbing the career ladder are all about investing in the business of you.
http://on.mash.to/HvFUsvCreating effective brand identities –- Behind-the-scene design thinking #branding
Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.
http://bit.ly/14h4feaFive sure-fire ways to break the deal with candidates
Changing jobs is one of the most stressful life decisions. Talented people will generally only ever have to formally apply for one or two roles in their lifetime. So they experience a lot of confusion about what to say or do. In many cases because work is life for people, when you are discussing the role on offer, you are actually talking through someone to their entire family.
http://bit.ly/16SZCECThe Truth About Bicultural Consumers and How Marketers Are Taking Notice (AdAge) #multicultural #Hispanics #marketing
Culture is different for everyone, but as marketers we need to know that, unlike past immigrants, today's groups are not looking to melt completely into the pot; they are adamant about maintaining things they define as cultural differences, and they want these to be represented.
http://bit.ly/1b3GlUIThailand May Lead Most of Asia-Pacific on Same-Sex Benefits (WSJ) #LGBT #GlobalDevelopment #Equality #Thailand
The Thai government plans to introduce a landmark civil-partnership bill that will extend most marriage benefits to same-sex couples, a move that would put Thailand at the forefront of the gay-rights movement in most of the Asian-Pacific region.
http://on.wsj.com/1b5vHKLShould Lawyers Fear Big Data, or Embrace It?
Litigators could learn a thing or two from the “Moneyball” approach used by baseball team managers and owners who began making decisions based on number-crunching, instead of on their gut instincts.
http://on.wsj.com/16SXc90Sunday, November 3, 2013
LinkedIn: Revolutionising the World of Recruiting
LinkedIn is changing the world of recruiting, and the metamorphosis is just beginning.
http://bit.ly/Ht3mqjFriday, November 1, 2013
In Paris, A Building's Façade Is Decorated With ‘Tumblr Art’ (DesignTaxi) #DieselReboot #DigitalArt #Tumblr #Advertising
For Diesel’s ‘Reboot’ Campaign, artistic director Nicola Formichetti took to popular microblogging platform ‘Tumblr’ to locate artworks to use in his advertising campaign.
http://bit.ly/16QRZPhAd Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding
Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.
http://bit.ly/18fxpYxThe Massachusetts Privacy Law is driving cybersecurity in this country.
All companies subject to the regulations are required to maintain various computer security protocols for storage and transmittal of personal data, along with installation of anti-virus software and employer-led training in how to properly use the computer security system.
http://bit.ly/16SV5SLNew Creative Leaders for U.S. Hispanic Shops Alma and Wing (AdAge) #Hispanics #Advertising #Marketing
For U.S. Hispanic agencies, the search for a top creative often extends to the entire Spanish-speaking world, with Argentina and Mexico the main hunting grounds.
http://bit.ly/Hs9AXwIf Betty Crocker Can Feature Gay People, Why Can't Barilla? (AdAge) #lgbt #BettyCrocker #Barilla
Some brands in the U.S. are pushing the envelope with edgier campaigns that bypass the traditional smiling family approach. For instance, Ragu got plenty of attention last year with a spot that referenced the sexual habits of parents.
http://bit.ly/16QR9lmThe 5 Branding Rules of Attraction (Entrepreneur) #Branding #BrandingStrategy #SmolanAgency
"Your brand is the magnet that draws consumers to your product or service," says Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency.
http://bit.ly/19cHSrW
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