“Target alerted authorities and financial institutions immediately after it was made aware of the unauthorized access, and is putting all appropriate resources behind these efforts,” the retailer says in its statement. “Among other actions, Target is partnering with a leading third-party forensics firm to conduct a thorough investigation of the incident.”
http://bit.ly/1caFmEb
Tuesday, December 31, 2013
Monday, December 30, 2013
Hacker Tool Allows Cybercriminals to Automatically Register Tumblr Accounts
Researchers have come across an interesting commercially available tool that can be used by cybercriminals to automatically register Tumblr accounts.
http://bit.ly/1k1cjpEThe latest issue of Cybersecurity is out, check it.
"Cybersecurity is not an IT problem, it's a compliance solution" This is our operational mantra, our guiding principal. We use our expertise to guide our clients in crafting a defensible position for dealing with data and PII breach, cyberdefense, and compliance.
http://bit.ly/19OoDRFSaturday, December 28, 2013
FFIEC Clarifies Social Media Risks
FFIEC’s new guidance offers a helpful reminder to banking institutions of the social media risk assessment steps they should already be taking. - See more at: http://smlrgroup.com/ffiec-clarifies-social-media-risks/#sthash.fT4zygKe.dpuf
http://bit.ly/1k0WpM0The latest issue of Cybersecurity Today is out.
"Cybersecurity is not an IT problem, it's a compliance solution" This is our operational mantra, our guiding principal. We use our expertise to guide our clients in crafting a defensible position for dealing with data and PII breach, cyberdefense, and compliance.
http://bit.ly/19OoDRFWednesday, December 25, 2013
The latest issue of Cybersecurity is out, check it.
http://cybersecuritytoday.smlrgroup.com/
http://bit.ly/19OoDRFSunday, December 22, 2013
Cybersecurity Today is online, check it out.
"Cybersecurity is not an IT problem, it's a compliance solution" This is our operational mantra, our guiding principal. We use our expertise to guide our clients in crafting a defensible position for dealing with data and PII breach, cyberdefense, and compliance.
http://bit.ly/19OoDRFSaturday, December 21, 2013
New York Bar Group Develops Alternatives to 'Big Law' Jobs (Wall St Journal)
With thousands of debt-laden new lawyers entering the market at a time when plum jobs at big firms are in short supply, the influential New York City Bar Association is trying out some alternatives.
http://on.wsj.com/1k1e6LwFriday, December 20, 2013
The Best Law Firms To Work For (2014)
Some firms may be more prestigious than others, but that doesn’t necessarily mean they’re good places to work.
http://bit.ly/1ftG6EGThursday, December 19, 2013
The latest edition of Cybersecurity is out.
"Cybersecurity is not an IT problem, it's a compliance solution" This is our operational mantra, our guiding principal. We use our expertise to guide our clients in crafting a defensible position for dealing with data and PII breach, cyberdefense, and compliance.
http://bit.ly/19OoDRFTarget Data Breach: 40 Million Cards at Risk
“Target alerted authorities and financial institutions immediately after it was made aware of the unauthorized access, and is putting all appropriate resources behind these efforts,” the company says. “Among other actions, Target is partnering with a leading third-party forensics firm to conduct a thorough investigation of the incident.”
http://bit.ly/1c4pJOsSmaller Law Firms Grab Big Slice of Corporate Legal Work
Over the past three years, midsize law firms with 201-500 lawyers have nearly doubled their share of big-ticket litigation, to 41% from 22%, of the work that generates more than $1 million in legal bills.
http://on.wsj.com/1k17yN5Leadership is about emotion (Forbes).
The ability to reach people that transcend the intellectual and rationale is the mark of a great leader.
http://onforb.es/JyO83UWednesday, December 18, 2013
Lessons Learned From 4 Major Data Breachs In 2013
Breaches are still occurring at a fast clip — it’s just now the distribution of theft and compromise has spread out. Breaches are smaller, and according to security insiders, they’re far more targeted. And frequently the theft is of IP or other digital property that could be even more damaging than customer records when stolen, but which are more difficult to quantify and don’t make the statistical headlines.
http://bit.ly/1k0Yjwi93% of large organisations had a security breach last year
A data breach can have a direct and catastrophic impact on not just your organization, but everyone associated with it. Your data can be used by intruders for identity theft, credit card and wire fraud, IP theft, etc. In short, a data breach can mean the difference between prosperity and bankruptcy.
http://bit.ly/19OoDRFTuesday, December 17, 2013
Why is a data breach like an auto accident
Once a data breach occurs, your are required to notify the state and federal authorities. It is advisable to seek the counsel of your compliance officer to learn how you can take proper steps to ensure your are following the state and federal guidelines regarding policies and procedures for data protection.
http://bit.ly/19tzsx65 Biggest Attorney Job Search Mistakes
Conducting an improper job search can have all sorts of negative repercussions that stretch way beyond making a simple mistake. If you conduct an ineffective job search
http://bit.ly/1k16FEcMonday, December 16, 2013
Unencrypted Laptops Lead to Mega-Breach
A recent theft of two unencrypted laptop computers that were cable-locked to employee workstations at the headquarters of insurer Horizon Blue Cross Blue Shield of New Jersey has resulted in a breach that potentially affected nearly 840,000 individuals.
http://bit.ly/1k0XR13Sunday, December 15, 2013
Data Breach Results: 23 Charged in Card Fraud Scheme
Federal authorities in New York have charged 23 individuals for the roles they allegedly played in a counterfeit card scheme that compromised more than 1,000 payment cards used to make more than $2 million worth of unauthorized retail purchases in several states.
http://bit.ly/1ftA72LSaturday, December 14, 2013
3 Unexpected Consequences of a Great Office Culture | LinkedIn
Cultivating an environment that fosters collaboration, creativity and respect encourages employees to attack problems in new ways – and come up with solutions that are wins for everyone.
http://linkd.in/1ftCceTCybersecurity Bill Introduced in House
Measure Seen Bolstering Business-Government Cooperation on Cybersecurity The sponsors say the National Cybersecurity and Critical Infrastructure Protection Act of 2013, introduced Dec. 11, would bolster the partnership between industry and the government to jointly raise the bar on cybersecurity
http://bit.ly/1ftzOoAFriday, December 13, 2013
"How Social Media Monitoring Impacts Reputation Management " #ReputationManagement
"People with reputation difficulties might be astonished to find out how long such a cleanup might take, and the costs might be far too extensive for them to bear. People with hundreds of connections might need hundreds of hours of help, and that could be prohibitive for some."
http://bit.ly/1hGG9Aa"10 Simple Ways Social Media Help Small Businesses " #SocialMedia
"Small businesses may feel that a social media presence is a luxury rather than a necessity. In fact, social media can be a boon to small businesses, and the time invested in it will pay off."
http://bit.ly/1aM20OkWhere Branded Content Dollars Are Going #ContentMarketing
Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year
http://bit.ly/1hGF7USEMPLOYERS STEP IN TO PREVENT WORKER BURNOUT
Volkswagen turns off some employees' email 30 minutes after their shifts end. Goldman Sachs is urging junior staff to take weekends off. BMW is planning new rules that will keep workers from being contacted after hours.
http://apne.ws/1d1zV8DThursday, December 12, 2013
"Nonprofit Content Marketing Successes and Challenges " #ContentMarketing #Nonprofit
"The Content Marketing Institute is pleased to announce our first-ever research study on nonprofits.The report provides insights on the content marketing habits of 1,714 respondents representing a broad range of nonprofit agencies and organizations."
http://bit.ly/1aM3JTP"Who Benefits From Facebook and SEM Advertising? " #SEM #Advertising #SocialMedia
"Many businesses wonder which advertising platforms match their business model best. Each advertising platform has unique features and a variety of advantages that business can draw on. Putting together the right mix of platforms and finding a balance that works for your business is a challenge."
http://bit.ly/1aM2EeICrisis Communication Lessons #CrisisCommunication
"While few organizations will ever face issues of a similar scale, there are valuable lessons in appropriate crisis communications to be gleaned from the ongoing political drama."
http://bit.ly/1aM1K1TNative Ad Workshop Leaves FTC Perplexed #Advertising #Publishing #DigitalMarketing
A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media's hottest ad format.
http://bit.ly/1hGEQ4eWednesday, December 11, 2013
"Trends and Predictions for B2B Social Media in 2014 " #SocialMedia #B2B #ContentStrategy
"2014 is right around the corner. Whether you have developed your annual social media strategy and budget yet or not, don’t miss out on the trends and predictions for smart B2B social media planning."
http://bit.ly/1aM3vMkReputation Management Drives Small Business #ReputationManagement
If they are responsible and reliable, reputation management agencies can do much to repair a damaged reputation on search engines by helping to remove disparaging information or helping push it further back so that it doesn’t continue to appear in the first pages of results.
http://onforb.es/1aM2vI2SEO Really is Dead? #SEO #SEM
Buying banner ads on search? Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)?No, it isn't the year 2000 all over again. This is today's search environment.
http://bit.ly/1hGFtecThe 'New SEO' is Plain Old Marketing #SEO #SEM
The latest trend in SEO seems to be change. Changes in the way Google evaluates signals, changes in the way brands are treated, changes in the way we all have to approach what optimization actually means in a new landscape.
http://bit.ly/1hGEIC1The Power of Now - American Science and Technology Center
At the American Sci-Tech Center, we will make you a Star! Our projects to date have appeared on many national television programs including: CBS, NBC, The Disney Channel, The Discovery Channel, and MSNBC (which was broadcast for 250,000,000 people worldwide). We have been engaged in the process of creating this exciting venture ever since receiving an initial grant from the White House and the National Science Foundation.
http://bit.ly/1hM1gRVTuesday, December 10, 2013
Orange County Chamber's New Orange Advantage Program Results in $27K Success for O/A Merchants and $900 for O/A Cardholder
range Advantage supports local businesses by providing rewards to consumers who shop at those businesses. www.OrangeAdvantageNY.com has all the details on the program, including an up-to-date list of participating businesses. Interested individuals can also call 888-465-6908.
http://bit.ly/1gmQq4fOrange County Chamber's New Orange Advantage Program Results in $27K Success for O/A Merchants and $900 for O/A Cardholder
ORANGE COUNTY CHAMBER’S NEW ORANGE ADVANTAGE PROGRAM RESULTS IN $27K SUCCESS FOR O/A MERCHANTS AND $900 FOR O/A CARDHOLDER
For Immediate Release December 10, 2013
Hudson
Valley Kitchen Design, a division of Hudson Valley Contracting Group, was one
of the first Orange County Chamber of Commerce members to sign on as an Orange
Advantage merchant. A few weeks later, they wrapped up a $20,000 sale as a
direct result of being able to offer customer rewards through Orange Advantage.
The OA customer then redeemed the reward at Sohns Appliances in Walden and
purchased nearly $7,000 in appliances.
“Hudson
Valley Kitchen Design is ecstatic for the opportunity Orange Advantage was able
to provide our business,” said Lisa Santacruz, Director of Business Development
for the firm. “This is a special marketing tool that will not only grow your
business and increase your sales, but more important, enhance your customer
satisfaction. Overall, participating in this program will strengthen your
company’s brand and grow customer loyalty.”
Santacruz
explained the details of the sale. “The customers came in to Hudson Valley
Kitchen Design for a consultation about possibly redoing their kitchen. Kitchen
Designer James Bruyn explained the Orange Advantage program to them. The couple
was leaning toward waiting for the spring to start their project, but the fact
that they could earn rewards from working with Hudson Valley Kitchen Design
that could be applied to another purchase for their remodel prompted the
closing of the sale.” Hudson Valley Kitchen Design offers a 5% reward on any
amount for cabinet boxes purchased. This customer was able to earn
approximately $900 in rewards that they will be spending at other Orange
Advantage merchants to complete their kitchen. “But the sale didn’t end there,”
Santacruz continued. “Because the customers were so excited for their rewards,
they hired Hudson Valley Kitchen Design to design and install their new
kitchen. The benefits of Orange Advantage extend well beyond just what the
reward is offered on.”
Orange
Advantage supports local businesses by providing rewards to consumers who shop
at those businesses. www.OrangeAdvantageNY.com
has all the details on the program, including an up-to-date list of
participating businesses. Interested individuals can also call 888-465-6908.
###
###
"#Reputation Management is on #Google’s Radar"
"In the past, Google hasn’t talked much about online reputation management (ORM). But Matt Cutts recently addressed ORM directly in a video."
http://bit.ly/1aM3doKBrand And Marketing Trends For 2014 #Branding #Marketing
It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. Happily, we do. And after examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own.
http://onforb.es/1hGFWx6Foursquare Bidding for Revenue #SocialMedia #Advertising
"In a bid to boost revenue, Foursquare will now let brands that don't have a physical location advertise on its most prominent real estate: the app's home screen. MasterCard is the first business without a brick-and-mortar presence to place an ad on Foursquare's home screen."
http://bit.ly/1hGFnmQBranding Basics for Social Media #SocialMedia #Branding
In the online world, your brand is shaped by everything you do and say. With an increasing number of social media channels comes a strong need to present a consistent brand.
http://huff.to/1aM0CeB7 Tips For Toppling Rivals And Enemies
Being polite, sensitive and bending the truth about how wonderful your boss is, is a good idea.
http://onforb.es/1eJ8FNwMonday, December 9, 2013
Businesses need a plan when a data breach happens
A data breach is like an auto accident. When you have a serious automobile accident, you have to report the accident to the police. The police could make a determination as to who is at fault and citations and fines could be issued. Of course, you want to report the accident to your insurance carrier to protect yourself from litigation and you want to repair your vehicle. At some point, a determination is made as to who was at fault and who has the greatest liability; attorneys on both sides are always involved.
http://bit.ly/1di2i2v5 efficient reputation management strategies #ReputationManagement
Perception is reality, and in today's digital landscape, a negative reputation can be the kiss of death for any business or brand. That's why online reputation management is such an increasingly important, field. Manually Googling your business name day after day may be somewhat effective, but who has time for it?
http://bit.ly/1hGGfrzTop 5 Digital Marketing Trends of 2014 #DigitalMarketing
Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO, videos, content, email and lots more. Digital marketing can be cost-effective, but to make it really efficient here are five trends that are likely to rule the roost in 2014.
http://bit.ly/1aM2fc9Expanding from Local to National SEO with Google Trends #SEO #SEM
It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. The question is, how many people are using it to its fullest potential?
http://bit.ly/1aM1m3tEverything You Know About Branding Is Wrong #Marketing #Branding
If you ask any major corporation, the majority would probably agree branding is everything.Except the word “brand” may be the most misunderstood, misrepresented, and misused word in recent memory.
http://onforb.es/1aLYzXNSocial Media Strategies for your Job Search
Make sure to post relevant content about your career interests and passions.
http://onforb.es/1eJ87HhSunday, December 8, 2013
7 Biggest IT Compliance Headaches and How CIOs Can Cure Them
"Compliance is a hot issue in IT, and for good reason," says Andrew Hodes, director of Technology at INetU, a cloud and managed hosting provider. "Failure to meet rules and guidelines set by compliance standards could mean fines, penalties and loss of trust."
http://bit.ly/193ppyCSaturday, December 7, 2013
Want to Lure Shoppers to a Small Store? Give Them a Map
Small retailers across the country are taking advantage of a technology that lets them upload floor plans of their stores to mapping apps and other online services. That means the stores show up in searches if customers call up a map that shows local businesses. Customers can also use the floor plans to get a look inside the store beforehand—or figure out where the store is, if it's located inside a larger building, like a mall.
http://on.wsj.com/193oXjIFriday, December 6, 2013
Musings on the Future of Print Journalism
Intern Gillian Foss shares findings and opinion on the current state of journalism - in particular, print journalism, and how it continues to change in both positive and negative ways.
http://bit.ly/1gcRCqKCrisis Communications and Social Media #CrisisCommunication #SocialMedia
Since Huy Fong has no real online presence to speak of and no social media outlets, they’ve been living with their head in the sand. Many avoid social media out of fear that someone might say something bad about them. That’s not why Huy Fong avoided social media, it just wasn’t a priority for them. But this points out some glaring truths about our digitally connected world.
http://bit.ly/1eEEpDpSocial Media Marketing Myths #SocialMedia
"There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately mixed messages continue to flourish, leaving business owners wondering where to focus marketing resources."
http://bit.ly/18SW7mhTwitter Lead Gen Cards: 3 Keys to B2B Domination #SocialMedia #B2B
Back in May, Twitter began piloting “Lead Generation Cards,” a new advertising feature that let companies build their email marketing lists right within Twitter. In August, Twitter opened up the feature to all advertisers. The results were huge.
http://bit.ly/18SVucbConfidentiality and Data Security in The Cloud and Social Media
Alan Heyman, CEO of the SMLR Group, Inc. is a recognized expert in many phases of Social Media policies, as well as procedures, Privacy matters, and Cyber Security compliance. SMLR Group is a social-discovery entity utilizing the latest and most innovative enterprise social media search platforms to exceed the present search stands in the industry, while presenting a highly specialized and dedicated litigation service for companies and corporate attorneys in need of high quality social media and internet searches/forensics. The company’s focus is a holistic approach to Social Media, Privacy and Cyber Security needs encompassing legal, IT Engineering, HR, Cyber Security Software, and Cyber Insurance consulting
http://bit.ly/193EbFEHire The Right Type Of SEO Firm #SEO #SEM
There are many different types of SEO firms, and as a client you need to know what they are in order to hire the right type for your business. This guide to the different types of SEO firms will tell you the questions you need to ask yourself about your business to make sure you choose one that matches your objectives and needs.
http://onforb.es/18SUqVPThere's a Right Way to Do Online Networking
Social-media websites like LinkedIn have made job hunting easier by automating many tasks. But one-click networking invitations fall short when trying to reach people, say experts. Instead, job hunters need to engage other professionals on a more personal level. This includes getting introductions to people outside of your network who can help you with your career. The trick is knowing how to ask.
http://on.wsj.com/1eJ7flYWhen Ads Look Like Content
In a search for new revenue, many news outlets have embraced "sponsored content" -- advertisments that are meant to blend in with regular editorial content.
http://on.wsj.com/1d1bHeQThursday, December 5, 2013
Coca-Cola is increasing its Content Strategy #ContentMarketing #CocaCola
Speaking at the Content Marketing Association’s Summit in London Coca-Cola’s recently promoted SVP of integrated marketing communication and design excellence for North America outlined the company’s “liquid and linked” marketing strategy, which it first unveiled publicly in at Cannes Lions earlier this year.
http://bit.ly/1eEEdUGWhen the Most Personal Secrets Get Outed on Facebook
Taylor McCormick was outed after he was added to a Facebook group that automatically informed friends he had joined a choir, Queer Chorus, at the University of Texas, Austin. Lance Rosenfield/Prime for The Wall Street Journal
http://on.wsj.com/193nSIJA Spy-Gear Arms Race Transforms Modern Divorce
"It wasn't just invasion of my privacy. It was an invasion of the privacy of everyone who ever texted me or anyone who was ever on my computer."
http://on.wsj.com/1d1a7JNTruth and Lies of Social Media ROI #SocialMedia #ROI
ROI (return on investment) is probably the most commonly used and most misunderstood word in social media marketing today. It seems to have emerged as the go-to buzzword that social media marketers throw at the finance department when they want to relate to them.
http://huff.to/18SVYivGoogle Wants to Write Your Social Media Messages #Google #SocialMedia
Overwhelmed by social media? Google may have patented a solution for you, in the form of software that mimics the types of responses you make to update messages on various social networks.
http://bit.ly/18SUW6l"Native Advertising Hinges on Preserving Best Practices " #Advertising
The drumbeat around native advertising has been pretty loud over the last few months and with good reason. Great online content drives consumer engagement. Marketers value those deep connections that native advertising offers because it creates an opportunity to weave brand messaging into consumers’ natural discovery habits.
http://bit.ly/18SLHD1Bosses may use social media to discriminate
Companies now regularly look up job applicants online as part of the hiring process. A new study suggests they may also use what they find to discriminate.
http://on.wsj.com/1eJ6ysNWednesday, December 4, 2013
11 Must-Measure KPIs for Content Marketing Success #ContentMarketing
"Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs).
http://bit.ly/18SWtcqCreating a Social Media Dream Team #SocialMedia #Leadership
Social media responsibilities began in marketing. It was a logical starting point. Evolution happened and the channel evolved differently from expectations. One department cannot adequately manage all of the nuances of social networking.
http://bit.ly/1eECZsw" 6 Ways Google Webmaster Tools Can Improve Your SEO Strategy" #SEO #SEM
Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. In addition to technical analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve your on-page SEO.
http://bit.ly/1eEATccWhy should we hire you
Succinctly and enthusiastically restate your qualifications. In the delivery of your message, it's not only what you say but how you say it. Less is more: Be succinct, clear and convincing.
http://bit.ly/1eJ5xB8Your Personal Branding Strategy and CSR #Branding #CSR
Giving is rewarding. It’s contagious. It’s good for your brand too.
http://onforb.es/1eEn8dzTuesday, December 3, 2013
"3 Audience Types That Are Essential to Successful Content Marketing " #ContentMarketing #Publishing
"As a content publisher yourself, you recognize that the most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there is no reason for businesses to create content in the first place. Without the audience, we cannot drive revenue of any kind."
http://bit.ly/1eEDNgUWomen Launch More Companies, But They Stay Smaller #Women #Diversity
Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. The same data shows that companies founded by women are less likely to break $1 million in revenues.
http://bit.ly/1eECP4cLearning Basics for Better Content & SEO Results #SEO #SEM
We've all heard the terms "machine learning" and "learning algorithms", but how much do you really understand about them? Do you understand what they're capable of learning and how they go about it?
http://bit.ly/1eEATccUS still being targeted by cyber economic espionage from China.
Cyber-enabled economic espionage hurts China as well as the U.S. because American businesses are increasingly concerned about the costs of doing business in China .
http://bit.ly/I9P4eWThree Branding Lessons From U.S. News' College Rankings #Marketing #Branding
Every organization that cares about its brand can learn three important lessons from the annual hubbub.
http://onforb.es/18SLqzV10 Things to Omit from Resumes
Avoid including salary expectations on your resume. If your salary expectations are too high, you can be seen as too expensive by the employer and could be rejected on that basis alone before you have the chance to say you “might have negotiated”.
http://bit.ly/1eJ4MrUMonday, December 2, 2013
"Which Brands Had the Worst Content Marketing in 2013? " #ContentMarketing
"2013 is not yet over—we’ve still got almost an entire shopping month before Christmas!—yet end-of-the-year lists and retrospectives have already started to pour in. The lists in this latter category may sometimes seem mean-spirited, but they can also be instructive, showing the rest of us some potentially fatal errors to avoid."
http://bit.ly/18SWfC5What Are You Worth To Social Media Stocks? #SocialMedia #Advertising
Most Social Media stocks rely on advertising revenue. And ad dollars dedicated to Social Media are growing. If advertising revenue were the only potential for Social Media companies, then valuations have been considered high. What else is there?
http://onforb.es/18SVBES" The Brave New World of SEO" #SEO #SEM
We hear it regularly – the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is change.
http://selnd.com/18SUyonSenate and Governmental Affairs approved Jeh Johnson nomination for Homeland Security
Jeh Johnson will most likely the next Homeland Security secretary and a chief advocate for the Obama administration’s cybersecurity agenda.
http://bit.ly/I9OOwAThe One Thing Great Brands Do #Marketing #Branding
"Branding is a term that gets talked about a lot, but many entrepreneurs struggle to grasp this slippery concept.Branding encompasses everything, says Melanie Spring, founder and chief inspiration officer at Bethesda-based branding company Sisarina. It’s not just what you do, she says, but what you are."
http://bit.ly/1eEmNYgSunday, December 1, 2013
Privacy, who is responsible for safegarding confidential health information?
A federal advisory panel will recommend that the Department of Health and Human Services take an incremental approach to implementing a revised HIPAA accounting of disclosures rule.
http://bit.ly/I9Om1aFriday, November 29, 2013
Lower Your Site's Bounce Rate #Marketing #SEO #SEM
On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. By definition, bounce rate is the percentage of site visitors who leave after visiting one page. Why would these users "bounce"?
http://on.mash.to/1epBqPIBrilliant Ways That B2B Brands Are Tapping into Social Media #SocialMedia #B2B
The marketing mantra – go where your audience is – isn’t just for B2C brands. Business leaders are people too.B2B brands can use (and have used) social media to attract people’s attention.
http://bit.ly/1epB0cbObsessing Over One Keyword Could Kill Your SEO Strategy #SEO #DigitalMarketing
Ever dealt with prospective clients who only want to target a single keyword? This type of myopic "all or nothing" approach to SEO can get you into real trouble.
http://bit.ly/1epAxXpData Breach: Openning the Door to Vendor Liability
Questions about security gaps, and some [within the health care sector] are now worrying if they need to pay even more attention to the framework and overall cybersecurity.
http://bit.ly/1gOu23OIt’s Not That Complicated – Simple Truths For Leadership Success
Great leaders are built by being in the game, not by standing on the sidelines or sitting in the classroom.
http://bit.ly/HTYF9DThursday, November 28, 2013
"The Coming Out of Brands": New report on #LGBT equality in #advertising #diversity #inclusion
Representing LGBT people in advertising isn't just fair, it's also good marketing sense. According to "The Coming Out of Brands," a new report by online publication Curve by Getty Images.
http://bit.ly/1fac1wcThe Importance of Conversion #DigitalMarketing
While it's always a good thing to have consumers tweet nice things about you and "like" your Facebook posts, marketers are in the business of selling, and they need to influence consumer behavior.
http://on.mash.to/1h9weTGYahoo Debuts High-Def Ads for Rich Media Content #Advertising #ContentMarketing
Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements. These new ads deliver high-quality brand images that are as engaging as the surrounding content.
http://bit.ly/1h9woKBHoliday #Marketing For A #Nonprofit?
There are a lot of people online who want to donate to your organization, especially during the holidays. So no matter how busy you get this time of year, it’s important to keep your nonprofit visible.
http://yhoo.it/1fabJFJUnderstanding #Hashtags in Social Media and Search #SocialMedia #Search #Advertising
In the early days, hashtags were only used by the social media early adopters. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry.
http://bit.ly/1h9vMVeCracking the #Diversity Nut in Big Law #CorporateAmerica #Inclusion
Making Big Law look more like the rest of America, ethnically speaking, has long been a source of anxiety within the profession. Last night I had a chance to visit with 150 or so high-powered attorneys, most of them African American, to discuss this touchy issue.
http://buswk.co/1fabyds"Make Your Content Marketing Amazingly Edible "#ContentMarketing
Wouldn’t it be great if all the hard work you put into your content paid off?All the prep. All theTLC. The reward comes from seeing it devoured, receiving positive feedback, and knowing your customers will surely tell their friends where the tasty stuff comes from.
http://bit.ly/1epBaA2New Rules For Writing The Perfect Cover Letter.
(Business Insider) People need to focus their cover letters on the company they’re applying to, not on themselves.
http://read.bi/172gJqQWednesday, November 27, 2013
4 Tell-Tale Signs That Your Business Doesn't Have A Content Marketing Strategy #ContentMarketing
It’s no secret that this year, SEOs and Social Media bods have been throwing the ‘C’ word around like it’s the next big thing.A marketing discipline in its own right, it can make or break campaigns and can be instrumental in attracting and retaining customers.
http://bit.ly/1epAPNTCorporate Reputation Management Can Save a Company #ReputationManagement
It can happen in the blink of an eye. A consumer purchases one of your products that is tainted in some way through no fault of your own. With the snap judgments and mob mentality of the internet, it does not take long before a simple misunderstanding becomes an existential crisis for your company.
http://bit.ly/1epzKWj4 Tips for #Nonprofit Event Success #EventMarketing
As president of BizBash Media and an associate professor at NYU, few people are as tapped into the event space as Richard Aaron.I asked Richard to share some tips for planning memorable nonprofit events.
http://yhoo.it/IduOIxEngaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural
Following is a compilation of multicultural marketing programs we developed for large and small brands in diverse sectors, such as financial, health and cosmetics, telecom and community development. Clients included: L'Oreal, JPMorgan Chase, Colgate-Palmolive, Verizon and others.
http://bit.ly/Y2v7gRSneak Peek At 2014 Marketing Trends #Marketing
It is more challenging than ever to authentically connect with today’s consumer, and accordingly, trust is at an all-time premium. Whether in the B2B, B2C or D2C space, today’s marketers must be engaged in a consistent, respectful two-way dialogue with their target audience.
http://onforb.es/1h9vbmFEntering the Third Age of #Branding
Today, we are living and working in what many are deeming a third age of branding; one defined not by how a brand carries itself through external communications, but by how people experience the brands around them. It’s an age shaped and formed by the ever advancing and emerging influence of technology, along with the empowerment of us as humans.
http://bit.ly/IduqJWEmotional #Branding: Connecting With Your Customers Through Story #Narrative
Your business succeeds or fails based on the connection that you share with your customer. Borrowing a few tricks from Hollywood will help you strengthen that connection.Story is the secret ingredient that makes an emotional connection powerful and lasting
http://bit.ly/1faaTIX10 Things You Need To Know About Online Reputation Management #ReputationManagement
As we increasingly live out our lives online we’re finding that we may have little control over the way we appear on the internet. Enter online reputation managers.Part PR gurus, part tech experts, they specialize in providing online makeovers—often by burying negative search results and promoting content that accentuates a client’s desired image.
http://onforb.es/1epzFC5Engagement is all about attracting interest, so start by posting useful information.
When featuring your products, try to be as relatable as possible and show customers using your products or services, or try sharing enticing photos of new inventory.
http://on.fb.me/19Pmllp5 Questions That Will Help You Find Your Dream Job
Volunteering is one of the most reliable bridges on which to cross over from your current job to what you dream of doing.
http://bit.ly/172gbBeHow to Help Your Brand Connect to #LGBT Audiences #Branding #Diversity
Now that the majority of Americans (if not the majority of American states) have accepted same-sex marriage and effectively welcomed the LGBT community into mainstream culture, brand strategists are brainstorming over how to make the most of a large and passionate demographic. Why? Well, gay men and women do “have the largest amount of disposable income of any niche market,” so…money.
http://bit.ly/IduEkqTuesday, November 26, 2013
If Facebook Disappeared Would It Affect Your Business? #SocialMedia
While the average user, after grieving the loss of Facebook, will eventually move on, the loss of Facebook would have serious implications for businesses that use it to market. Would the torch would be passed - perhaps to Google+, or maybe an up-and-coming social site?
http://bit.ly/1h9vUErLink Building 101#Engagement #SEO #SEM
"Link building can be a difficult task, requiring knowledge, patience and trust. Going after good links is a project, not an overnight success.Despite this, link building is something anyone can do, especially if they have a valuable website. "
http://bit.ly/1epA9rN"11 Ways #Nonprofits Can Reach Donors on #GivingTuesday "
"#Giving Tuesday, a campaign that promotes a national day of giving that celebrates and encourages charitable giving, set for Dec. 3 this year, offers nonprofits a great opportunity for to raise funds online – but they need to be prepared. Read more at "
http://bit.ly/Iduo4EWarren Buffett offers up his insights for your women in the workforce.
The Berkshire Hathaway CEO told women to "stop holding yourself back" and shared personal stories — including how he overcame his fear of public speaking — to highlight universal career lessons.
http://read.bi/1fBOFgv10 Tips For Reputation And Crisis Management In The Digital World #ReputationManagement #CrisisCommunication
Reputation is very fragile and it only takes one mistake to cause irreparable damage to your company’s image. This is especially true in the digital world where radical transparency and high customer expectations reign supreme.
http://onforb.es/1h9vzBtEffective brand identities -- connecting visual with emotional. #branding
Following is a compilation of brand identities we've created for small to mid-sized businesses, non-profits and Fortune 500 corporations.
http://bit.ly/10nfLQ1"The #1 Content #Marketing Mistake #Nonprofits Make "
"Many nonprofits have jumped on the content marketing bandwagon – publishing blog posts, videos and other rich media – which is great! However, one tiny misunderstanding about the nature of effective content marketing can sink those efforts before they even begin.One of the worst things a nonprofit can do is simply transition their existing promotional content to digital mediums, and hoping that it will attract new donors."
http://bit.ly/IdueubThe Great Digital Marketing Contradiction & Conundrum #DigitalMarketing
We know there is an inherent value in marketing and that that value is measurable. Can’t that be said about ALL marketing, not just digital? Marketing 101 kids tells us to constantly test, evaluate, analyze and on and on and on, does it not?
http://onforb.es/1h9v6zg#Diversity, Inclusiveness Are Good for #Business #Inclusion
Rachel Sklar, an entrepreneur who has co-founded two organizations—Change the Ratio and TheLi.st—that seek to shine a light on women in tech and media, said stories like these validate the work she does. She recently spoke to Adweek about how inclusiveness and diversity are business assets.
http://bit.ly/17IK0Yf"Stay in Touch and Spread the Word: #Marketing Your #NonProfit During the Holidays "
"Last year, more than 1,400 groups participated in the push to get the word out and solicit charitable donations for their nonprofit organizations. It turns out the holidays are the perfect time to spread the word about your good works, so go into this holiday season prepared with well-designed, clear and easy-to-distribute materials. "
http://bit.ly/1faapCCTactics to Increase Content Consumption
90 percent of the information we take in is visual, and that we process images 60,000 times faster than text. Even more important for global audiences is that visual content often spans multiple languages, where text-based content may not.
http://bit.ly/19PlSzuMonday, November 25, 2013
Science and Branding or the ‘Science’ of #Branding?
21st century marketing marks the dawn of an age that surpasses simple industrialization, commerce and structuralism, and celebrates more human traits. Financial and economic interactions are the culmination of human transactions in the widest sense, transactions which begin with exchanges of thoughts, emotions, experiences and social activities.In short – it’s complicated out there and we marketers need to mirror that complexity with practical, diverse, layered and integrated propositions.
http://bit.ly/Idu1HmThe Participation Age of Branding #Branding #Millennials
As the Millennial Generation quickly becomes the primary force in consumer spending, our marketplace is shifting from a transaction based economy to a participation based economy. They don’t just want to buy your brand, they want to be a part of it.
http://bit.ly/1fa9eTO#Diversity in boardrooms affect company performance #Inclusion #Women
The message was clear, women are not part of Singapore’s boardrooms despite the study suggesting that board diversity is beneficial to any corporation. The study shows having women on the board increases company performance as well as corporate governance.
http://bit.ly/IdtUeVThe Yin and the Yang of Social Media
A comprehensive brand assessment identifies values and goals, services - products - procedures, and keywords - channels - vocabulary.
http://bit.ly/17lUxFdEssentials for Managing Global Brands in the 21st Century #Branding
Managing brands today is a complex practice, whether in large multinational or small family run companies. It requires dedication, meticulousness, teamwork, organization, planning, perseverance and a great deal of passion. At the same time, it requires to count on rather business, design or communications perspectives, while knowing well enough about the product it offers and the industry it participates in
http://bit.ly/IdtRzSDid You Know Your Best Co-Branding Opportunity Are Your Employees?#BrandingStrategy #SocialMedia
We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our heads around is that they are also our most important co-branding opportunity.
http://onforb.es/1epztTtWhy Digital Marketing Ninjas Are Missing Clients #DigitalMarketing #SEO
The success of Peace, Love & Little Donuts goes beyond offering a tasty product. It boils down to creating a brand that embodies happiness. Here are three steps you can take to get your business there too
http://bit.ly/1epzgiQDoes #Twitter have a #diversity problem? #socialmedia #inclusion
Twitter is receiving attention for its impressive debut on the New York Stock Exchange. However, as Twitter went public the company has received negative publicity for its diversity problem.
http://on.thegrio.com/1faa17eIT Experts Answer Healthcare.gov Questions
Congressional Hearing Dives Into Healthcare.gov Security Concerns
http://bit.ly/1gOtxqqWhich is better for your business digital or Traditional Marketing? #Marketing #SocialMedia
"When launching your business, keep in mind that traditional marketing has always been an effective method for first establishing your brand in the marketplace, but a social media strategy with regular updates will help you engage those first customers who come through the door and keep them coming back."
http://bit.ly/1h9uWIhBranding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion
Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.
http://bit.ly/VSO5UI5 dumb negotiating mistakes smart people make
Begin any business-related situation in an amicable manner, especially with a negotiation. Start a conversation in a friendly manner - it's up to the other person to save or damage the relationship.
http://cbsn.ws/1bDRyLaHow to Draw People to Your Facebook Page
It’s easy to reward your loyal fans and customers with access to special deals with a Facebook Exclusive or Coupon app that keeps your brand top of mind.
http://bit.ly/19PlAc4Sunday, November 24, 2013
Just 11% of Americans Tweet Every Month
The study considers active Twitter users to be those who tweet, rather than Twitter's metric of those who log in to the service. It's important to note that about 40% of the users Twitter considers monthly actives never tweet.
http://on.mash.to/I9M6XMSaturday, November 23, 2013
Romantic thanksgiving meal: traditional turkey dinner with a twist.
Celebrating a Thanksgiving dinner for two? Why bother with a whole turkey and eating turkey leftovers for weeks, when you can roast a turkey breast and have ample left overs to still enjoy post-Thanksgiving sandwiches.
http://bit.ly/19PpjGlFriday, November 22, 2013
Sorry, Kids. #Corporate Power Hasn’t Changed #Leadership #Millennials
Today’s work world is increasingly populated by millennials with values presumably different from more-senior employees—more egalitarian, less competitive, more meritocratic, less accepting of hierarchy, and more tolerant of all forms of diversity. And if that’s true, surely companies are changing, which means we need new theories about power and influence to reflect these new cultural realities.
http://buswk.co/1fa97aHCybersecurity TODAY From Breach to Defensible Response
A data breach can have a direct and catastrophic impact on not just your organization, but everyone associated with it. Your data can be used by intruders for identity theft, credit card and wire fraud, IP theft, etc. In short, a data breach can mean the difference between prosperity and bankruptcy. - See more at: http://smlrgroup.com/#sthash.f48J5sIo.dpuf
http://bit.ly/19OoDRFCreating effective brand identities –- Behind-the-scene design thinking #branding
Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.
http://bit.ly/14h4feaData Segmentation: Identifying Objects and Classes.
Base analysis of your core consumers can identify a wealth of insights of your target market. These insights will improve your marketing and organizational structure.
http://bit.ly/1eHSSl2Savvy web developers are making significant design changes to ensure their sites will rank high under Penguin's new ranking criteria.
Content marketing begins with a well designed website. Web design must be simple in design with functionality that makes the browsing experience enjoyable and easy (user experience). Your splash pages should load up fast (performance) and have content that is engaging (ongoing fresh and updated content).
http://bit.ly/1eHS53yEntering the Participation Age of #Branding #Millennials
The tectonic plates that underpin our marketplace are in the midst of a large shift…and brands should be paying attention. As the Millennial Generation quickly becomes the primary force in consumer spending, our marketplace is shifting from a transaction based economy to a participation based economy.
http://bit.ly/1fa9eTOThe Role of the Logo in the Third Age of #Branding
Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years. It’s even said that evidence of advertising has been found amongst the Babylonians in 3,000 BC.When branding began is irrelevant now, in any case. What’s really interesting is the journey and rudimental development of market forces. Unique selling points, differentiation, quality assurance, provenance – all modern terminology, but age-old tenets of the free market.
http://bit.ly/1fa8PkkCreating a Science of Security
“When it comes to cybersecurity, it’s easy to think that it’s only about computers, computer science, protocols and firewalls,” he notes. “But we now know that there are issues that really go beyond just the technology. Certainly all those technical pieces are critically important; [there's] no question about that. But we also know that there are a host of issues surrounding users, policies and processes, issues that go beyond just simply a technical approach. One of our key objectives is to take this interdisciplinary approach at SMU.”
http://bit.ly/1aGC9ajShould You Work For A #Nonprofit Or A For-Profit?
Working for a nonprofit is like living in a small town. Working for a for-profit corporation is like living in a large city. Are you willing to be known as a small-town person?
http://onforb.es/1eJFxISCorporate America, It's Time to Increase Gender #Diversity in Boardrooms #Inclusion #Women
Imagine that after countless hours of studying, you graduate with honors and are offered an interview for your dream job but when you get there, the human resources director tells you "I just can't hire you, honey, even though you are more than qualified. If I put you on the floor with all those men, I would never get any work done."
http://bit.ly/IdtMMp10 Ways to Keep Employees Happy
Job satisfaction defends against daydreams of greener pastures, and engagement propels employees to perform above and beyond baseline expectations.
http://bit.ly/1hG1xqeThursday, November 21, 2013
How AT&T Reached Asian #Millennials #Culture #Branding
AT&T has been serving Asian customers for many decades,but today's competitive environment requires new approaches to elevate your brand.
http://bit.ly/1fa7kmeCorporate #Diversity: How P&G’s Values Drive Innovation #Inclusion
Corporate diversity and a passion for proactively changing lives inspires Procter & Gamble’s Bob McDonald to achieve new levels of success. That sense of personal purpose and passion is the primary differentiator between those who get to the top and those who don’t.
http://bit.ly/IdsLUA#Women’s Great Strides in the Tax Profession #Diversity #Inclusion
I’ve been in tax for 28 years and have spent my entire career at Ernst & Young LLP. During this time, I have witnessed significant progress for women within our firm and among our clients, particularly as workforces became more flexible and inclusive. But we still have a lot to do.
http://bit.ly/1fa7x8VThe Right Moves: Job Search and Career Development Strategies for Lawyer
This is a must read for all women attorneys who are trying to break through the glass ceiling. Shari Davidson is a search consultant who specialize in placing top lawyers.
http://amzn.to/183RlEfWhat is your primary reason for a new job search?
On Balance Search Consultants is a boutique search firm that specializes in finding top talent in the legal community. They place lateral partner attorneys, as well as group acquisitions & law firm mergers.
http://linkd.in/186wr7fAd Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding
Florville Catalyst is an award-winning branding and design agency. We create engaging, effective and memorable branding strategies connecting the visual with the emotional -- to convey in a glance the brand's mission and to inspire action.
http://bit.ly/18fxpYxShould You Use Facebook for Professional Networking?
The key Between Social and Professional Networking, is be careful and use your connections wisely (on LinkedIn, Facebook, and Twitter).
http://bit.ly/1bDR0VnBranding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion
Florville Catalyst is an award-winning branding and design agency. We create compelling and effective visual experiences that engage audiences to enhance our clients' brands and their commitment to diversity. Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.
http://bit.ly/VSO5UIWednesday, November 20, 2013
#Marketing to #Women: Three Big Mistakes Brands Can't Afford to Make
Marketing will be far more successful if we stop stereotyping women and treat them as the smart, capable people they are.
http://bit.ly/IdswsXTake control of your brand before the crowd does. Don't react, respond.
What to say, when to say it and when to keep quiet starts with a sound plan. The art is being able to read the pulse and then effectively manage the chaos. Bloggers include reporters and authorities in many fields of study, don't underestimate their credibility influence with the press and consumers. Plan for engaging with the crowd (newsgroups, forums, wikis) and take control of the situation. Link back to the organization's press release, blogs and/or website.
http://bit.ly/1eHRuPpWhy States Need Social Media Policies
State government agencies and officials have embraced social media products such as Twitter and Facebook as a way to engage citizens and get the word out about their policies and services. But government use of social media comes with a host of tricky questions about how to protect state interests while also protecting the First Amendment rights of citizens and state employees.
http://bit.ly/1gOs4QVProspecting: How to Make the Most of LinkedIn
"Post something if you just closed a big contract or were honored and gained some new account. It's a little about self-promotion," said Shari Davidson, president of On Balance Search Consultants, LLC.
http://bit.ly/1bUS8UOEngaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural
Florville Catalyst is an award-winning branding and design agency with expertise in multicultural marketing. We create engaging and effective targeted communications to help build our clients brands and diversity their markets. Following is a compilation of diverse multicultural marketing programs we developed for large and small clients in various industries, such as Financial, Telecommunications, Health and Cosmetic. Brands included Colgate Palmolive, JPMorgan Chase, L'Oreal, Verizon and others.
http://bit.ly/Y2v7gRNow Twitter Lets You Make Multiple Timelines
"Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along."
http://on.mash.to/1aGpx2OWhy Your Experience And Education Won’t Get You Hired
In the end, when a hiring decision needs to be made, most employers will choose an honest individual who shows presence, enthusiasm, and passion for the company and the job over hard skills and qualifications.
http://bit.ly/1aTENzkTuesday, November 19, 2013
The Makings of an Effective #ContentMarketing Team (CMI) #Leadership
As brands and agencies become increasingly interested in reaping the benefits of content marketing, more of these businesses are exploring what it takes to incorporate its tools and techniques into their overall business operations. It’s no easy task, as content marketing often requires a radical shift in how organizations produce and deliver information to their audience.
http://bit.ly/1fa5h1eHow To Get Interactive #Branding Right #Nonprofit
"As experiences like New Coke have shown, branding exercises can easily spiral into unmitigated disasters. Hard enough to take if you're a globe-striding corporation; but if you're a small unit just starting out it can be a disaster. However, there is one type of 'business' that nearly always seems to excel at branding: non-profits.
http://bit.ly/1fa8IFq"Why Happy Employees Are Your Key to Successful #Branding " #Leadership
The success of Peace, Love & Little Donuts goes beyond offering a tasty product. It boils down to creating a brand that embodies happiness. Here are three steps you can take to get your business there too
http://reut.rs/IdtcORThe Future Of #Branding Is Creating Real Connections Between Consumers And Products
Branding belongs to storytellers who understand the hero’s journey in the context of modern, mobile life. It starts with a call to adventure, requires that the hero be connected to others, including a mentor. Does your brand inspire people to respond to the call for adventure, whether through providing information, tools or a catalyst?
http://bit.ly/Idtqp3#CatchingFire To Your Brand - 5 #Branding Lessons #Advertising
There are many marketing lessons to learn from The Hunger Games that remind us how important it is to build relationships, be flexible, and be real in our marketing. Following are five branding lessons.
http://onforb.es/IdtbdQThe majority of businesses are unprepared for a cyber attack
The largest issue identified via the survey was financial, with 65% of respondents saying that budget constraints posed the biggest barrier to meeting security expectations.
http://bit.ly/1aGw51jEffective brand identities -- connecting visual with emotional. #branding
Florville Catalyst is an award-winning multidisciplinary design firm specializing in branding. We create engaging, effective and memorable brand identities which connect the visual and the emotional to convey in a glance the brand's mission and inspire action. Following is a compilation of brand identities we've created for small to mid-sized businesses, non-profits and Fortune 500 corporations.
http://bit.ly/10nfLQ1Your Business' Security Is Only as Strong As Your Employee's Weakest Tweet
(Huffington Post) employee social media use can open up a business to increased risk of fraud and data theft. Data leaks via social media can expose the business to risk.
http://huff.to/1j4SL0nMonday, November 18, 2013
Agency Behind J.C. Penney's Axed Logo: Going Backwards Isn't a Magic Fix
From September 2011 until mid-summer 2012, BrandAdvisors was engaged in helping revitalize the J.C. Penney brand and, in turn, bringing back integrity, simplicity and enjoyment to the retail experience. Among the first tasks we addressed was to revitalize the brand identity for the iconic 112-year-old company. The new logo mark was designed to support the vision of becoming America's favorite store while also doing what any strong brand identity does: distinguish itself in a meaningful way.
http://bit.ly/1dK2KY1Memorable nonprofits and CSR campaigns – Engaging audiences. Advancing causes. #nonprofits
Florville Catalyst is an award-winning branding and design agency. We create compelling and effective visual experiences that engage audiences to build our clients brands and advance their causes. Following is a compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.
http://bit.ly/Zo1dh1Ad Age's Women to Watch China Salutes Outstanding Leaders #Advertising #Marketing #Women
For the second year, we honor 19 accomplished women who are changing marketing and advertising from Shanghai, Beijing and Hong Kong as Women to Watch returns to China, one of the world's most important hotspots for marketers.
http://bit.ly/1ajGwfuMen dominate LinkedIn over women in influence. Why?
Despite the great progress women have made in leadership roles over the years, "there is still a glass ceiling," says Shari Davidson, president of legal recruiting firm On Balance Search Consultants, LLC, and "Top Recommended" on LinkedIn. (Huffington Post)
http://huff.to/183rjRwCorporate Diversity Lacks Latino Leaders #Leadership #Inclusion #Diversity #Hispanic
Research in corporate diversity shows that too few Latinos have a seat at the table. Is corporations’ ability to connect to the marketplace at stake?
http://bit.ly/1ajGeoXCyber Attacks: Intellectual, financial and reputational damage.
Local intelligence monitoring is legal. Analysis of an organization’s logs, network traffic data, and malware found within the system. The internet itself is fair game for monitoring conversations.
http://bit.ly/1eHQM4OUse the 30% Solution to Turn Jobs into Careers
In the case of passive candidates, most aren’t even willing to discuss switching jobs, so it’s up to the recruiter to convince them that a short drive (i.e., a discussion) is worthwhile.
http://linkd.in/HLes9N3 Things You Can Do Tomorrow To Better Lead Your Gen-Y Employees #Millennials #CorporateLeadership #TeamBuilding
The hullabaloo around generational workplace dynamics seems to have intensified of late. After all, the 85 million strong Gen-Y workforce revolution is in full swing (hello, me!), and employers are taking notice.
http://onforb.es/1dK0RdCNIST Review Won’t Disrupt Work with NSA
The National Institute of Standards and Technology continues to collaborate with the National Security Agency on its IT security guidance even as NIST investigates whether the spy agency meddled with one of its special publications.
http://bit.ly/1aGvKMfEven in a world of high-tech communications, story-telling can be the best way to get a message across.
Whatever you do, don't preface your story with an apology or ask permission to tell it. Be confident that your story has enough relevance to be told and just launch into it.
http://on.wsj.com/1aGpaVYSunday, November 17, 2013
Wichita Cyberattack Traced to Group in Turkey
While city officials aren’t speculating as to who behind the Wichita cyberattack against a procurement website, other sources credit a politically-motivated hacking group from Turkey.
http://bit.ly/1aGCp9bFriday, November 15, 2013
" L’Oréal Vending Machine Offers Beauty Consultations To NYC Subway Commuters" #Advertising #NYC
"Beauty company L’Oréal recently set up a vending machine at the 42nd Street-Bryant Park subway station in New York City, offering beauty consultations to commuters.
http://bit.ly/1gPEvfeCan #Women Lead The Social Enterprise Revolution? #Leadership #Diversity
Today, according to the according to The Independent, “Women are almost twice as likely to reach the top ranks in social enterprises as they are in mainstream businesses,” and “more than 90 percent of companies that focus on tackling social problems have at least one woman on their leadership team.”
http://onforb.es/1gPEjN8Why Higher #Education Needs #Marketing More Than Ever.
Agencies are filled with strategists and writers and business people -- it's an eclectic and very interesting group, and it's not a traditional command-and-control business environment and neither are universities. There's a logic and order and chain of command that just isn't true in the agency world, and I don't think it's true in higher education.
http://bit.ly/1aHc3DTMedia Shops Try New Tricks in Branded Content #Branding
It’s a brave new world for media agencies. Shops that traditionally focused on planning and buying media increasingly are creating branded content to reach consumers across a complex landscape of digital and traditional channels.
http://bit.ly/1aHbs52
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