Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://bit.ly/14h4fea

The Gap Between Schooling and Education (NYT) #Education #MillenniumDevelopmentGoal #GlobalDevelopment

The world has made dramatic gains in getting children — even very, very poor children — into school. But are they learning?

http://nyti.ms/19cHERq

The 5 Branding Rules of Attraction (Entrepreneur) #Branding #BrandingStrategy #SmolanAgency

"Your brand is the magnet that draws consumers to your product or service," says Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency.

http://bit.ly/19cHSrW

Airborne Logos (Print Magazine) #Logos #ArmyAirForce #Disney #Design

WWII U.S. Army Air Force squadron logos were placed on letterheads or painted on aircraft, but most frequently they were made into patches worn on uniforms. A number of the logos were designed by the Disney Studios, but others were designed by artists who happened to be serving within the various units.

http://bit.ly/18Ejawd

Branding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion

Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.

http://bit.ly/VSO5UI

Coke, Chrysler, Walmart Lean Into Larger Causes: It's what millennials are looking for (AdWeek) #Millenials #CSR #Charity

Marketing chiefs at Coca-Cola, Chrysler and Walmart all espoused the virtues of connecting to larger social issues, be it obesity, the economic recovery or the needs of military veterans. And while the impulse of such companies to do good is high-minded, it's also practical: Consumers, particularly millennials, value companies that give back.

http://bit.ly/18Ej082

Introducing Content Strategy to Design (Print Magazine) #GraphicDesign #DesignStrategy #ContentStrategy

“They could be updated, moved around … you could pull out a specific card and stick it on your monitor. The brand guidelines were very much meant to be used-and they were meant for the whole company.” That’s how Denise Wilton, the former creative director of MOO and moo.com, described the editorial and visual brand guidelines she developed for MOO.

http://bit.ly/1gZdirz

Memorable nonprofits and CSR campaigns – Engaging audiences. Advancing causes. #nonprofits

Following is a compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.

http://bit.ly/Zo1dh1

How Marketing Affects Pricing (DesignTaxi) #Marketing

In many organizations, we marketers don’t play a role in setting pricing. That is determined by the product, sales, or finance teams. However, our efforts can affect the perceived value of products and services.

http://bit.ly/17WRTWk

Why We Need To Rethink Social Enterprise Accelerator Programs (Forbes) #SocialEnterprise #Nonprofit #CSR

Social accelerators provide social entrepreneurs business tools and approaches to accelerate an idea assumed to create impact. That’s not impact, it’s an impact story.

http://onforb.es/17WSkQG

Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide (AdWeek) #Sexism #UN #Google

Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's auto complete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem.

http://bit.ly/1gZcYJr

Not An Oxymoron: A Socially Conscious Law Firm (Forbes) #CSR #SocialEnterprise

“Law firm”, “social enterprise”, and “co-working pioneer” don’t often wind up in the same sentence. But that could be because you’ve never heard of Dhar Law in Boston.

http://onforb.es/1gZdmHK

The Morning Risk Report: Why Reputation Matters for Hated Industries

Some industries will never be popular, but panelists at our event in London made the case that for companies in those industries engagement with regulators, activists and the media is important as a way to limit risk.

http://on.wsj.com/195I0JD

Dutchess County CAPE announces 4th Annual All-Star Comedy Fundraiser Show

In memory of Christopher J. Usifer and in collaboration with three all-star comedians, the Council on Addiction Prevention & Education of Dutchess County, Inc. is excited to announce the 4th Annual All-Star Comedy Fundraiser Show. Comedians include “Crazy” Gene from NBC’s Last Comic Standing and Miami Improv and Brad Lowery from Comedy Central and HBO’s nationally televised comedy specials.

http://bit.ly/1bwGnU7

Dutchess County CAPE announces 4th Annual All-Star Comedy Fundraiser Show

FOR IMMEDIATE RELEASE
Contact: Elaine Trumpetto 
Tel. (845) 765-8301 x103
Cell Phone: (914) 474-9679
Email: Etrumpetto@capedc.org

In memory of Christopher J. Usifer and in collaboration with three all-star comedians, the Council on Addiction Prevention & Education of Dutchess County, Inc. is excited to announce the 4th Annual All-Star Comedy Fundraiser Show. Comedians include “Crazy” Gene from NBC’s Last Comic Standing and Miami Improv and Brad Lowery from Comedy Central and HBO’s nationally televised comedy specials. This is a charity event aimed to benefit the Marathon Project. The Marathon Project is an after-school training program that aims to reduce risk factors such as childhood obesity, school drop-out and substance abuse.

The 4th Annual All-Star Comedy Fundraiser will take place on Saturday, November 2nd 2013 at the Arbor Ridge Catering Hall located at 17 Route 376 and Route 52 in Hopewell Junction NY. Doors open at 7:00PM and the show will begin at 8:30PM. Ticket cost is $20.00 a person and all proceeds go to the Marathon Project.

This event is open to the public ages 18 and over. For tickets or information guests may call Shannon Lecomte at (845) 765-8301 extension 100 or email slecomte@capedc.org
CAPE is a not for profit 501C3 incorporated in Dutchess County, New York in 1987. The agency is licensed by The New York State Office of Alcoholism and Substance Abuse Services to provide prevention education and counseling services. Our mission is to provide, promote and pioneer prevention education services for the citizens of Dutchess County and neighboring areas so that they can make healthy and responsible choices to improve individual and community quality of life. 

Should you have more specific questions regarding the agency please feel free to contact the Executive Director, Elaine Trumpetto at (845) 765-8301 x103 or etrumpetto@capedc.org. Thank you for your interest in our organization.

I Just Learned Why Some People Don't Trust Agency Recruiters

Sometimes, "agency recruiters" aren't all what they seem - tips to be aware of this in the future.

http://bit.ly/1igncQR

Branding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion

Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.

http://bit.ly/VSO5UI

LinkedIn Further Mobilizes Candidates and Recruiters

People are more mobile than ever before. Yet recruiters and the recruiting process, are still chained to the desktop. That has made it painstakingly difficult for candidates to search for, discover and apply for jobs via mobile. Mobile 'Work With Us' via LinkedIn offers a solution to mobilization.

http://linkd.in/1iglNtq

LG's New Ads

LG's new mobile ads mock Apple and Samsung, while the ads themselves are presented on Apple and Samsung's products. This creative ad mocks the Samsung Galaxy and the Apple Iphone, from everything to the battery life to the small screen.

http://bit.ly/1fRitYV

#AdCouncil Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://bit.ly/18fxpYx

Make Your LinkdIn Profile Stand Out!

The best tips for a great LinkdIn Profile. LinkdIn is a great way to network and find a job/career in your perfect field. Here are a few ways to really make your profile stand out. Try cutting out a niche for yourself or picking out something on your profile you are an expert at.

http://bit.ly/17FcXke

Memorable nonprofits and CSR campaigns – Engaging audiences. Advancing causes. #nonprofits

Following is a compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.

http://bit.ly/Zo1dh1

Richard Branson Volunteer Work Is Important for Business Leaders (Entrepreneur) #CSR #Philanthropy #Leadership #RichardBranson

Business leaders should not focus solely on earning money. They must remember that a healthy profit means that a community supports and appreciates the products and services a business offers, and also how that business is managed.

http://bit.ly/1cLLkKG

Keeping Hopes High for Better Education in Indonesia (Wall Street Journal) #EducationReform #Indonesia #Youth

The right to education has been enshrined in the preamble of Indonesia’s constitution, obliging the government to provide good quality education for its citizens. The provision comes second, following only the mandate to create prosperity for all and joining the global effort to create world peace.

http://on.wsj.com/1cLL7Hs

Should P&G Use Its Influence to Defend Gay Rights in Russia? (AdAge) #LGBT #Diversity #Equality #Branding #GlobalTransparency #CSR

Once almost all brands stayed clear of hot political and social issues, but today's trend to participate in what has become known as "advocacy marketing" has changed the game. Procter & Gamble is the newest company in the line of fire. As Vladimir Putin's Russia has enacted draconian anti-gay legislation, the world's LGBT community has called for boycotts of the upcoming Olympics

http://bit.ly/1fOHELZ

Branding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion

Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.

http://bit.ly/VSO5UI

Millennial Parents Just Like Those From Previous Generations (AdAge) #Millennials #ConsumerBehavior #BrandLoyalty #Parenthood

"Millennials are not that different. We can't keep going to marketing conferences talking about millennials as though they're these oddities. They're taking care of families now." Only 7% of all millennial parents can be categorized as the millennial stereotype that focuses on name brands.

http://bit.ly/1cLKkGp

Best Social Media Tools

An info graphic showing the best tools for specific social media needs. This info graph can tell you several tools to use for all things social media, from meeting customer questions to maintaining a campaign, and everything in between.

http://bit.ly/1fRi2Oq

The Sundance Institute a Bright New Identity (Fast Company)#BrandIdentity #Design #SundanceInstitute #nonprofit #Pentagram

Creating a complete identity for any brand is a daunting challenge. When that brand embodies creativity, has a strong legacy, and demands a dynamic presence that can stand up to the silver screen, the task takes on added layers of difficulty.

http://bit.ly/1fOH4xx

8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers (Fast Company) #Advertising #StoryTelling

Jeff Vandermeer's Wonderbook: The Guide to Creating Imaginative Fiction is jammed with storytelling wisdom from some of world's top fantasy writers. Here's some of it.

http://bit.ly/1cLJIAH

Water Is Life Launches Poignant Follow Up to #FirstWorldProblems, With #5YearsToLive (AdAge) #CSR #Charity #SubSaharanAfrica

Unsafe drinking water is the leading cause of death for kids in sub-Saharan Africa. That's tragic enough, but DDB New York's treatment of the subject, for charity Water is Life, is what really drives home the issue in a poignant way. In the shop's beautifully shot film, the agency tells the story of a four-year-old Maasai boy, Nkaitole, potentially one of the one-in-five kids who won't reach their fifth birthday--the latest statistic on the mortality rate of children raised without potable H20.

http://bit.ly/1fOHwfe

Engaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural

Following is a compilation of diverse multicultural marketing programs we developed for large and small clients in various industries, such as Financial, Telecommunications, Health and Cosmetic. Brands included Colgate Palmolive, JPMorgan Chase, L'Oreal, Verizon and others.

http://bit.ly/Y2v7gR

#Hunkvertising: The Objectification of Men in Advertising (AdWeek) #Advertising #Men #Diversity #OldSpice

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a disproportionate number of buff, often-shirtless studs are lately popping up in ads for everything from salad dressing to air freshener—in other words, consumer products not normally associated with sexual imagery.

http://bit.ly/1fOGLCS

What Facebook Marketing Is Actually Working?

Tips and research on what is working in Facebook marketing and what is not. According to this article most Facebook users are mobile, and Facebook hash tags are hurting your brand more than helping it. Online stores that use Facebook ads to target past visitors are garnering the most click through rates.

http://bit.ly/1fRhPdX

Effective brand identities -- connecting visual with emotional #branding #BrandIdentity #Fortune500

Following is a compilation of diverse brand identities I've created for small to mid-sized companies, non-profits and Fortune 500 corporations.

http://bit.ly/10nfLQ1

How Many Brands’ Distinct Shades of Blue Can You Correctly Identify? (Fast Company) #Branding #Design #NameThatBlue #Logos

Feeling blue? Good--because that’s the kind of mindset you’ll need to play Name That Blue, a simple game that not only reveals how many companies prefer that particular hue, but also your perhaps unrealized ability to distinguish between them.

http://bit.ly/1fOGDU2

Memorable nonprofits and CSR campaigns – Engaging audiences. Advancing causes. #nonprofits

Following is a compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.

http://bit.ly/Zo1dh1

Hey Marketers, Latina Moms Aren't as Conservative as You Think (AdWeek) #Latinas #Hispanics #Marketing #Branding #MartinAgency

The Mom Complex, a unit of The Martin Agency that focuses on how to market to mothers, recently turned its attention to Latina moms, which represent a fifth of all U.S. mothers and are responsible for a third of last year’s domestic population growth.

http://bit.ly/1fOGxfh

Finding the perfect Masculine Embodiment to Brand Your Product (AdWeek) #Branding #Advertising #Men

“Executed the right way, fathers and sons as advertising subject matter is brilliant,” said Peter Madden, president, CEO of marketing firm AgileCat. “There’s something naturally complex about the father-son dynamic, a beautiful tension that acts as a catalyst to raising the brand’s awareness.”

http://bit.ly/1fOGn7w

Malala Yousafzai: Leadership Comes In All Shapes And Sizes (Forbes) #Youth #Education #Progress #InternationalDayoftheGirlChild

Malala was targeted because she advocated openly for the right of girls to go to school. Parade Magazine calls her “the bravest girl in the world,” and it’s true, her courage is to be admired.

http://onforb.es/1cLIzZH

An Education in Equality (New York Times) #Education #Equality #Diversity #MultiCultural #BiRacial #AfricanAmerican #DaltonSchool #AmericanPromise

When our son Idris was 4 years old, he was accepted to the Dalton School, a prestigious private school in Manhattan. Idris would become one of only a few black boys in a kindergarten class of about 90 students, where tuition rivaled that of private colleges.

http://nyti.ms/17Ee4PY

A Gremlin Creates Havoc in French Campaign for Snickers (AdAge) #Snickers #Gremlins #Multicultural #Advertising #BBDO

The U.S. has already witnessed how Snickers can transform celebrities like Betty White and Aretha Franklin into normal people. Now, CLM BBDO gets in on the action with this "You're Not You When You're Hungry" spot, which marks the candy brand's re-entry into the French market after a long silence.

http://bit.ly/19IEoNE

Memorable nonprofits and CSR campaigns – Engaging audiences. Advancing causes. #nonprofits

Following is a compilation of non-profits projects Florville Catalyst produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.

http://bit.ly/Zo1dh1

The Golden Rules Of Storytelling From Pixar In Pictorial Form (DesignTaxi) #design #pixar #engagement

Pixar is widely admired for its strong storytelling principles, so when former storyboard artist Emma Coats tweeted a series of valuable narrative lessons garnered from working at the studio, they were met with nods and affirmation.

http://bit.ly/19IDmkI

Who is the Millennial Male and What You Need to Know (AdWeek) #Youth #Millennials #Marketing

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless tech company, watch marketers trip over themselves trying to reach you.

http://bit.ly/19IDEZ1

U.S. Olympic Committee Changes Bylaws to Support LGBT Rights (Mashable) #Olympics #LGBT #Russia

The United States Olympic Committee added a ban on discrimination against sexual orientation to its official bylaws on Friday, formally throwing support behind LGBT rights ahead of the 2014 Winter Olympics in Sochi, Russia.

http://on.mash.to/17EcKNh

Design Freelancers Fire Clients to Educate Them, How the Roles Reverse (DesignTaxi) #Design #Leadership

As most experienced freelancers know, sometimes we have to fire our clients, for their benefit and ours.

http://bit.ly/17Ecw8L

Apple's Most Important Branding Lesson For Marketers (Forbes) #Branding #Apple #Marketing

Of all-important branding lessons markers can learn from Apple, one stands out: branding begins on the demand side of the market. This means that branding products must result in display of a much broader range of attributes-product characteristics-than just innovation and affordable pricing.

http://onforb.es/19IBOHA

Fortune 500 Companies Using Instagram to Build Their Brands (Mashable) #Branding #SocialMedia

Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more are all top players in the Instagram big brand space. TrackMaven, a competitive analysis firm, has released a study that exposes how these Fortune 500s are using Instagram, and gives tips on how you can use Instagram like a boss, too.

http://on.mash.to/17Ec765

Effective brand identities -- connecting visual with emotional. #branding

Following is a compilation of diverse brand identities Florville Catalyst created for small to mid-sized companies, non-profits and Fortune 500 corporations.

http://bit.ly/10nfLQ1

3 Digital Agencies Redefining Advertising (Mashable) #design

Between representing a diverse group of clients and keeping up with best practices for social networks such as Vine and LinkedIn, creating brilliant campaigns in the digital space requires true innovation.

http://on.mash.to/162YXFx

4 Traits the Most Successful Entrepreneurs Have in Common (Mashable) #Leadership

Starting a business is always risky, and success is never guaranteed. Yet, entrepreneurs thrive every day. Although there is no one-size-fits-all approach, successful entrepreneurs seem to share several traits that the rest of the pack lacks.

http://on.mash.to/162Zdo3

Twinkies Can Teaching Marketers About Comebacks And Social Branding (Forbes) #Branding #SocialMedia

There is no news about the brand, so they made the comeback the news itself. There is no improvement in the product, no innovation, no story for the consumer.

http://onforb.es/162YD9Y

Which Charity Is Best? (Forbes) #CSR #Nonprofit #Branding

So you give time or money, or race, or run to raise money for someone looking for a cure. Or you feel strongly about the environment. So you give to a group trying to protect the planet. When it’s one-on-one, it’s easy to be expedient about your behavior. But isn’t as simple for a brand or a corporation.

http://onforb.es/1hOQ6az

Grey Poupon's Iconic Ad Transformed into Print Supporting LGBT Community (AdAge) #LGBT #Diversity

In honor of National Pride Month, Grey Poupon and Crispin Porter & Bogusky transform one of the key scenes from the "Pardon Me" commercial.

http://bit.ly/162XY8n

Branding Diversity & Inclusion – Inspiring and effective D&I programs. #diversity #inclusion

Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and others.

http://bit.ly/VSO5UI

Minimalistic Visualizations Explain Differences In Eastern And Western Cultures (DesignTaxi) #Design #Multicultural #Diversity

Germany-based artist and visual designer Yang Liu has created a series of truthful graphics that explains the differences in Eastern and Western culture.

http://bit.ly/1hOORrM

Rising Hispanic Artists to Watch: Marketers Should Know These Hot Acts With Crossover Appeal (AdAge) #Hispanics #Multicultural #Diversity

Mr. Lopez Negrete, president-CEO of the fourth-biggest U.S. Hispanic agency Lopez Negrete Communications, and his cousin Rudy Lopez Negrete, the agency's Los Angeles-based manager of music and content, talked to Ad Age about the next Hispanic music stars that marketers should get to know

http://bit.ly/1hOOzkJ

Engaging motion graphics -- Exciting…Memorable…Moving. #motion

Our motion graphics reel showcases a range of organic, engaging title and logo treatments for live conferences, campaigns and experimental projects. In every project our goal is to engage the audience, capture the essence of the message and deliver a memorable experience.

http://bit.ly/17Bz6CN

What's The Difference Between Branding And Marketing? (DesignTaxi) #Branding #Marketing

Marketing is everything a company does that touches a customer. EVERYTHING.

http://bit.ly/162Xdft

From a Nonprofit, Advice on Reaching Millennials (New York Times) #nonprofit #millennials

DO SOMETHING, the national nonprofit organization that encourages young Americans to become involved in causes and civic action, is doing something different: starting a unit devoted to helping marketers and other organizations better engage with young Americans.

http://www.nytimes.com/2013/06/07/business/media/nonprofit-group-to-help-for-profit-marketers-reach-youth.html?_r=0

Building a Nationally Renowned Brand Without Selling Your Soul (AdWeek) #Branding #Leadership

From organic ingredients to guerrilla marketing, Honest Tea is the poster child for doing business differently. So it’s not entirely surprising that when company co-founders Seth Goldman and Barry Nalebuff set out to tell their roller-coaster ride to success, they wrote it as a memoir in comic book form.

http://www.adweek.com/news/advertising-branding/building-nationally-renowned-brand-without-selling-your-soul-151644

Adidas Makes wins African American Consumers, L'Oréal Loses (AdWeek) #Diversity #Multicultural

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).

http://www.adweek.com/news/advertising-branding/adidas-makes-gains-among-black-consumers-loreal-lags-151446

Beautiful Vintage Posters Display the Evolution Of The London Tube Logo (DesignTaxi) #Logos #Design #LondonTube

The London Underground celebrates its 150th birthday this year and its iconic bar-and-circle logo is getting a retrospective in the form of A Logo for London, a hardcover book documenting its history and evolution.

http://designtaxi.com/news/360852/Beautiful-Vintage-Posters-Show-The-Evolution-Of-The-London-Tube-Logo/

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://www.florville.com/ad_council_casestudy/ad_council_title_page.html

Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://www.florville.com/tci_case_study/tci_title_page.html

Building Brand Loyalty a la Richard Branson (Entrepreneur) #Branding #CustomerRelationship

The first step in building a customer-focused business is to ask yourself: What can we can offer customers that others aren't, or won't, because they are so narrowly focused on profit? If you base your new business on this premise, it will be much easier to find an edge over your competitors.

http://www.entrepreneur.com/article/228511

A Google Glass App Turning Photos Into Color Swatches (DesignTaxi) #Design #GraphicDesign #GoogleApps #SherwinWilliams

Powered by paint retailer Sherwin-Williams, the app ‘ColorSnap Glass’ allows users to turn any photo into a customized color palette.

http://designtaxi.com/news/361133/A-Google-Glass-App-That-Turns-Photos-Into-Color-Swatches/

Get to Know Affluent African American Consumers (AdWeek) #Diversity #Multicultural #Branding

Affluent African Americans have changed the way they purchase goods and services. They go online based upon their in-store experience, their responsiveness to print and traditional media advertisements and most importantly outreach done exclusively to them through social media. The retail impact of AAAs is significant, as African American consumers often set the trends that others follow.

http://www.adweek.com/sa-article/get-know-affluent-african-americans-139780

The Charity Divide: Boomers Vs. Gen X And Gen Y (Forbes)#Nonprofit #GenX #GenY #BabyBoomers

In The Next Generation of American Giving, the nonprofit fundraising consultant Blackbaud and its partners at Edge Research and nonprofit consultant Sea Change Strategies analyzed the charitable habits of four generations of Americans: boomers, Gen X, Gen Y and “matures”.

http://www.forbes.com/sites/nextavenue/2013/10/04/the-charity-divide-boomers-vs-gen-x-and-gen-y/

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy Florville Catalyst developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://www.florville.com/ad_council_casestudy/ad_council_title_page.html

10 Career Tips From Up-and-Coming Women in Communications (Mashable) #Leadership #Women

There has been no shortage of conversations about women at mid-career and the challenges they face. Offering some clarity are 10 rising stars in the field of communications, who are the winners of the inaugural New York Women in Communications' WiCi Awards.

http://mashable.com/2013/10/04/career-tips-women-communications/

Hyper-Local Web Site For Nonprofits Around The World (Forbes) #Nonprofit

A hyper-local web site that links up people in a community looking to help with individuals or small nonprofits looking for help: That’s the concept behind Think Good, a six-month-old social enterprise in Boston founded by two tech startup veterans.

http://www.forbes.com/sites/annefield/2013/09/15/hyper-local-web-site-for-do-gooders-around-the-world/

Iconic Fashion Logos Recreated With Illustrations Of The Brands’ Founders (DesignTaxi) #Design #Logos #Fashion

The Netherlands-based artist Mike Frederiqo has recreated the logos of some of fashion’s most famous brands using quirky illustrations of their founders.

http://designtaxi.com/news/361114/Famous-Fashion-Logos-Recreated-With-Illustrations-Of-The-Brands-Founders/

Effective brand identities -- connecting visual with emotional. #branding

Following is a compilation of diverse brand identities Florville Catalyst has created for small to mid-sized companies, non-profits and Fortune 500 corporations.

http://www.florville.com/branding_case_study/branding_title_page.html

Facebook Starts Rollout Of Graph Search For Posts, Comments, Check-Ins To Reveal The Past And Present

Graph Searches for posts could become popular places for Facebook to advertise. Facebook briefly experimented with showing ads on Graph Search results pages, but doesn’t any more. It could earn a ton of money if it did, though. Much of Twitter’s ad pitch is that it can help brands reach users that are passionately reading, tweeting or searching for something related to their business. Facebook could steal some of those real-time ad dollars with units on results pages of Graph Searches for posts.

http://techcrunch.com/2013/09/30/graph-search-posts/

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It (Entrepreneur) #Leadership #Branding

As customers gain more access to general company information via the Internet, they also develop a greater demand for details about a business's founder. That's why you need to take the time to craft your reputation in order to create a personal brand parallel to your company's brand.

http://www.entrepreneur.com/article/228712#ixzz2gmjBw3A1

Advertising Week Panel: Three Things Top Female Marketers Have Learned (AdWeek) #Women #Leadership

Has Sheryl Sandberg's bestseller "Lean In" influenced women in marketing? A panel of high-powered players women yesterday said it has helped elevate a conversation they've been having for years.

http://adage.com/article/special-report-advertising-week-2013/things-top-female-execs-learned-lean/244364/

Thoughtful Branding (Forbes)#Branding

Thoughtful branding is more than a sum of the marketing strategies and tactics. In shaping of their brands and their companies entrepreneurs should be very careful to not miss the forest for the trees.

http://www.forbes.com/sites/ekaterinawalter/2013/09/24/thoughtful-branding-where-the-company-begins-and-ends/

A Big Week for the Advertising Industry (New York Times) #Diversity #Multicultural

A REVEALING picture can be painted by the numbers of the 10th annual Advertising Week in New York.

http://www.nytimes.com/2013/09/26/business/media/a-big-week-for-the-advertising-industry-in-many-ways.html?ref=media

Crisis Communication System via Twitter (Mashable) #CrisisCommunication

Twitter on Wednesday announced Twitter Alerts, a new system that enables public institutions and NGOs to send out emergency alerts via text message and push notifications in times of crisis.

http://mashable.com/2013/09/25/twitter-alert-system/

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://www.florville.com/ad_council_casestudy/ad_council_title_page.html

Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

"We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine."

http://adage.com/article/digital/facebook-reveals-ad-plans-photo-service-instagram/244563/

Graphic Design Inspiration: Storytelling (Print Magazine) #Design #Packaging #Branding

Packaging is the face of a brand’s story.A great product can’t be designed without knowing the brand’s story.

http://www.printmag.com/editors-picks/graphic-design-inspiration-storytelling/

Engaging multicultural campaigns – Diversifying B2B and B2C markets. #multicultural

Following is a compilation of diverse multicultural marketing programs we developed for large and small clients in various industries, such as Financial, Telecommunications, Health and Cosmetic. Brands included Colgate Palmolive, JPMorgan Chase, L'Oreal, Verizon and others.

http://www.florville.com/multicultural%20case%20study/multicultural.html

How to Create an Influencer Plan that Drives Your Content Marketing

Social media 4-1-1 Originally coined by Andrew Davis, author of Brandscaping, Social Media 4-1-1 is a sharing system that enables a company to get greater visibility with social influencers. Here’s how it works. For every six pieces of content shared via social media (think Twitter for example): Four are pieces of content from your influencer target that are also relevant to your audience. This means that 67% of the time you are sharing content that is not yours, and calling attention to content from your influencer group. One piece can be your original, educational piece of content. One piece can be your sales piece, like a coupon, product notice, press release or some other piece of content that no one will pay attention to.

http://www.copyblogger.com/influencer-plan/

Facebook Offers New Windows Into Social Conversation (New York Times) #Engagement #Communication #Marketing

The new tools are the latest salvo in Facebook’s recent campaign to catch up to and perhaps surpass Twitter as the leading platform for online public conversation.

http://bits.blogs.nytimes.com/2013/09/09/facebook-offers-new-windows-into-social-conversation/

Monograms a vibrant and vital piece of graphic design (Print Magazine) #Design

Not that they ever left, but monograms are back. And they are beautiful to behold. Once the accessory of the aristocratic, the monogram is a vibrant and vital piece of graphic design.

http://www.printmag.com/daily-heller/monogramonics-vintage-monograms/

Gay Rights Advocates Boycott Barilla After President of Pasta Maker’s Remarks (ABC News) #LGBT #Diversity

In its advertising, Barilla represents the family - because it's what welcomes everyone and what has always been identified with our brand.

http://abcnews.go.com/Business/barilla-president-apologizes-gays-pasta-ads/story?id=20383754

Engaging motion graphics -- Exciting…Memorable…Moving. #motion

Our motion graphics reel showcases a range of organic, engaging title and logo treatments for live conferences, campaigns and experimental projects. In every project our goal is to engage the audience, capture the essence of the message and deliver a memorable experience.

http://www.florville.com/portfolio/motion-graphics.html

Less interruptions and more communication (New York Times) #Engagement #Communication #Advertising

There are corners of the Internet that contain some of the most slimy and vitriolic stuff you could imagine, places where people snipe, jeer and behave like a frenzied mob. I’m talking about the comments sections of most Web sites.

http://bits.blogs.nytimes.com/2013/09/22/disruptions-gawker-wants-to-encourage-more-voices-online-but-with-less-yelling/?ref=media&_r=0

The Secret To Unleashing Genius (Forbes) #Leadership

On average, creative leaders can increase a company’s innovation capacity, but having someone at the top who is too much of a genius can be dangerous for the organization because that may squelch others’ skills and ideas.

http://www.forbes.com/sites/innovatorsdna/2013/08/14/the-secret-to-unleashing-genius/

Memorable nonprofits and CSR campaigns – Engaging audiences. Advancing causes. #nonprofits

Following is a compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.

http://www.florville.com/case_study_non_profit/non-profit-title-final2.html

Girls Are Some Of The Most Promising Scientists Of The Future (Fast Company) #Diversity #Women

The Google Science Fair, now in its third year, is the biggest science fair in the world--simply by virtue of the fact that most of the competition takes place online.

http://www.fastcoexist.com/3018313/these-teenage-girls-are-some-of-the-most-promising-scientists-of-the-future

Why Agencies and Brands Need to Embrace True Storytelling (AdWeek) #CommunicationStrategy #Branding

We are in a world where a brand’s values and the emotions they evoke are narrative material.This presents marketers with an amazing opportunity, as the most powerful way to persuade someone of your idea is by uniting the idea with an emotion. It’s indisputable that the best way to do that is by telling a compelling story.

http://www.adweek.com/news/advertising-branding/why-agencies-and-brands-need-embrace-true-storytelling-152534

Direct Selling Powerhouse Adds Merchant Services to Product Portfolio for Businesses

No matter how a business chooses to accept payments – in person, online, or on the go – Anovia provides quality solutions that are simply better.

http://finance.yahoo.com/news/anovia-payments-signs-referral-agreement-195000921.html

Gender Communication Differences (DesignTaxi) #Diversity #Women

San Franciso-based writer and director Jason Headley has crafted an intriguing short film that is a satire of the communication dynamics between men and women.

http://designtaxi.com/news/360949/A-Humorous-Short-Film-That-Highlights-Gender-Communication-Differences/

As Gay Culture Goes Mainstream, So Must Advertising to Gays (AdAge) #LGBT #Diversity #Branding

As gay goes mainstream, marketers need to do the same in planning and buying their media. If brands are not inclusive in their marketing, they could be unwittingly communicating that they are exclusive.

http://adage.com/article/the-big-tent/gay-culture-mainstream-advertising-gays/243719/

How to build a design portfolio without breaking the bank (Fast Company) #Design

Design fields are emergent and diverse--there's user experience, product design, interaction design, graphic design, industrial design, to name a few--but they share a respect for process and practice, which makes them more than usually open to the new modes of learning.

http://www.fastcompany.com/3015532/the-10000-design-degree

Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://www.florville.com/tci_case_study/tci_title_page.html

Nonprofits: Drive Behavior With Social Media (Forbes) #Nonprofit #SocialMedia

Nonprofit organizations tend to be all about driving behavior. They need first time donors. They need existing donors to give more.

http://www.forbes.com/sites/rogerdooley/2013/06/20/non-profits-social-media/

‘Yellow Pages’ Gets A Refreshed Logo (DesignTaxi) #Design #Branding

The new look targets people that are task-oriented, “doers”, who need to find other people to complete things they need to get done.

http://designtaxi.com/news/360931/Yellow-Pages-Gets-A-Refreshed-Logo/

Keeping Your Reputation Out of the Jaws of Social Media (AdAge) #ReputationManagement #SocialMedia

Many companies are scared that social media will ruin their brands' reputations, so they hide from it.

http://adage.com/article/small-agency-diary/keeping-reputation-jaws-social-media/243716/

Nonprofit News Sites Are Growing but Fragile (AdWeek) #nonprofit #webdevelopment

While the number of startup nonprofit news outlets continues to grow, many struggle to establish long-term financial stability, instead relying on foundation grants to survive.

http://www.adweek.com/news/press/pew-finds-nonprofit-news-sites-are-growing-fragile-150178

Hispanics A Digital Marketer’s Dream (AdWeek) #multicultural #diversity #Branding

Marketers looking for a massive demographic embracing the shifting landscape need to look no further than U.S. Hispanics. They’re a marketer’s dream: digitally savvy, young and socially connected.

http://www.adweek.com/news/advertising-branding/technology-meets-culture-149178

Memorable nonprofits and CSR campaigns – Engaging audiences. Advancing causes. #nonprofits

Following is a compilation of non-profits projects we produced for regional, national and international organizations, as well as corporate responsibility programs for Colgate-Palmolive, JPMorgan Chase, Time Warner, and others.

http://www.florville.com/case_study_non_profit/non-profit-title-final2.html

A groovy look at Woodstock history

The Museum at Bethel Woods, located on the site of the 1969 Woodstock music festival in Bethel, explores the social, political and cultural history of the 1960s and its transformative impact on the world.

http://newyorkbyrail.com/Hudson-River-Valley-Overview/

Real Estate’s track record on diversity (WSJ) #diversity #inclusion

Embarrassing facts about the real estate industry.

http://online.wsj.com/article/SB10001424127887323595004579063413499569116.html

Ad Council Branding strategy -- creating and maintaining a strong, consistent image across all media. #branding

Following is the branding strategy we developed for the Ad Council to create and maintain a strong, consistent image across all media.

http://www.florville.com/ad_council_casestudy/ad_council_title_page.html

Brands are discovering Crowdfunding as a marketing tool #marketing #Crowdfunding (Ad Week)

Domino’s Powered by Pizza initiative has supported a tech incubator and a comic book series that promotes literacy, offering gift cards to donors.

http://www.adweek.com/news/advertising-branding/brands-are-discovering-crowdfunding-marketing-tool-152600

Working with the underserved market of small nonprofits (WSJ) #nonprofit

When charities tell you their story you can become passionate about their mission and your role in helping them achieve it. They're trying to do good for somebody and you can feel good about that.

http://online.wsj.com/article/SB10001424127887323393804578557272458308996.html

Comic books and video games such as Grand Theft Auto are simple explanations to societal problems #media #story-telling #kids (Print Magazine)

We’d all be so much better if only kids didn’t have access to those video games and that nasty music and those awful movies and blah blah blah.

http://www.printmag.com/uncategorized/comics-corrupted-our-kids/

Creating effective brand identities –- Behind-the-scene design thinking #branding

Welcome to our first edition of Thinking [BRAND] Out Loud, a series designed to capture the behind-the-scene thinking of the design process. Following is an overview of our conceptual development in designing a brand identity for a major telecom provider.

http://www.florville.com/tci_case_study/tci_title_page.html

Brands are discovering Crowdfunding as a marketing tool #marketing #Crowdfunding (Ad Week)

Domino’s Powered by Pizza initiative has supported a tech incubator and a comic book series that promotes literacy, offering gift cards to donors.

http://www.adweek.com/news/advertising-branding/brands-are-discovering-crowdfunding-marketing-tool-152600

The Truth About Bicultural Consumers and How Marketers Are Taking Notice #branding #multicultural (Ad Age)

Statistics show that a majority of Hispanics want their kids to speak Spanish, even when they themselves are not completely Spanish-dominant. That may portend the longevity of Spanish-language media, but more importantly it shows the significance of culture; our lives are not just about language.

http://adage.com/article/the-big-tent/truth-bicultural-consumers/241962/